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Topic: Digital Transformation

re:Invent special: AWS innovation with Mitsubishi Electric

January 2024

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About the Episode 

In this special episode recorded live at re:Invent, we delve into the rich history and transformative journey of Mitsubishi Electric.

Join Sara Armstrong as she sits down with Nobuo Asahi, General Manager - Digital Innovation Center, and Dr. Shoji Tanaka, General Manager - Advanced Applied Development Center from Mitsubishi Electric, along with Richard Taylor, APJ Innovation Programs Lead at AWS.

Explore Mitsubishi Electric's century-long history and its recent shift from a product-oriented to a customer-centric approach through digital transformation. Delve into the collaborative efforts between Mitsubishi Electric and AWS, emphasizing customer-centric innovation, agile methodologies, and investing in talent development.

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    re:Invent special: AWS innovation with Mitsubishi Electric

    Guest Speakers

    Nobuo Asahi

    Nobuo Asahi

    General Manager, Digital Innovation Center at Mitsubishi Electric

    Dr. Shoji Tanaka

    Dr. Shoji Tanaka

    General Manager, Advanced Applied Development Center at Mitsubishi Electric

    Richard Taylor

    Richard Taylor

    APJ Innovation Programs Lead at AWS

    Highlights

    00:00 - Introduction and Guest Lineup
    01:30 - Navigating Mitsubishi Electric's Business Landscape
    03:50 - Crafting a Customer-Centric Digital Transformation-oriented approach
    06:30 - Collaborative Innovation with AWS

    13:00 - Cultural and Human Transformation Challenges
    16:00 - Embracing Failure as a Catalyst for Innovation
    16:30 - Empathetic Employee Transformation at Mitsubishi Electric
    18:00 - Reflections and Tips for Listeners

    Quote

    True innovation is quite terrifying because you don't know where you're going and you are looking to prove or disprove that hypothesis. And one of the biggest hurdles with very successful companies who are very established is to find a way to make failure okay rather than saying 'we need to know the answer before we begin'.  Richard Taylor

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    Additional Resources

    This is My Architecture

    'This is My Architecture' is a video series that showcases innovative architectural solutions on the AWS Cloud by customers and partners. Each episode examines the most interesting and technically creative elements of each cloud architecture.

    AWS Conversations with Leaders

    Hear from business executives across industries in conversation with AWS Enterprise Strategists and other AWS leaders as they share personal insights on cloud transformation, inspiring innovation, and leading teams.

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