Retail Case Studies

Amazon PXT powers the hiring process for over 1.2 million candidates annually. To meet this massive demand, Amazon Connect helped virtualize the process in just three months, reducing candidate wait times from three hours to 20 minutes. By streamlining operations with Amazon Connect, Amazon PXT has transformed the hiring experience for candidates and recruiters alike.

Amazon Customer Service is transforming support with AWS, leveraging Amazon Connect, Amazon Bedrock, and Gen AI to create seamless, intelligent customer interactions. With a global reach, they assist customers with everything from package tracking to gaming and live events. Amazon Connect worldwide infrastructure enables local and toll-free support, while Contact Lens provides real-time transcription and sentiment analysis to enhance service quality.

With Amazon Redshift and zero-ETL, Firstcry now moves terabytes of data seamlessly in minutes—reducing manpower needs from 10-12 people to just one. This near real-time data accuracy (98-99%) empowers operations teams to make informed decisions, boosting efficiency and user satisfaction. By leveraging AWS, Firstcry has transformed its data management, ensuring a seamless, scalable, and reliable experience for both its team and customers.

Migros One, a leading online food retailer in Türkiye, migrated from on premises to AWS to reduce operational overhead and cost, increase scalability, accelerate innovation, and speed up time to market.

Learn how luxury fashion retailer Tapestry is centralizing access to company information using generative AI on AWS.

Learn how luxury-fashion digital store Saks improved the customer experience using AI-powered contact center solutions from AWS.

Learn how Chicks Lifestyle migrated to AWS in just six weeks, resolving point-of-sale bottlenecks and enhancing customer satisfaction during peak demand periods.

Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.

Learn how fashion retailer Tapestry built a foundation for generative AI development using Amazon Bedrock.