AWS Partner Network (APN) Blog
Category: Artificial Intelligence
New Agentic AI Categories for AWS AI Competency Partners
We’re announcing three new Agentic AI categories in the AWS AI Competency, helping customers find validated Partners who can implement production-ready autonomous systems. With IDC projecting 65% of organizations will fully deploy agentic AI by 2027, this expansion represents our largest Specialization launch to date with 60 Launch Partners ready to help customers move beyond experimentation to drive real business value. The launch also includes an automated validation process that cuts application time by up to 70%.
Introducing the Agentic AI Technical Learning Plan in AWS Skill Builder
We’re introducing the Agentic AI Technical Learning Plan in AWS Skill Builder, offering AWS Partners more than 15 hours of specialized training to build scalable, production-ready agentic AI solutions. Through hands-on workshops and technical deep dives, Partners can develop expertise in multi-agent systems, implementation patterns, and enterprise-grade best practices.
ASAPP’s GenerativeAgent: Transforming Airline Customer Service with AWS
ASAPP, an AWS Advanced Partner, provides AI-powered solutions for customer service. Founded in 2014, ASAPP helps transform contact centers by automating tasks, assisting representatives, and improving customer experience. Their GenerativeAgent platform handles complex conversations while maintaining enterprise-level performance and safety standards. This blog explains how ASAPP’s GenerativeAgent platform, built on AWS infrastructure, combines cloud capabilities with specialized AI to transform customer service operations.
Pioneering startups unleash enterprise value with Amazon SageMaker Incubator
The Amazon SageMaker Startup Incubator is transforming how startups deliver solutions to enterprise customers. Through comprehensive technical enablement and accelerated go-to-market support, the program helps startups overcome common challenges in infrastructure management and enterprise integration. Five successful lighthouse partners – Tonic AI, Activeloop, Weaviate, Snowplow, and SuperAnnotate – showcase the program’s impressive impact. These partnerships demonstrate how startups can efficiently build enterprise-grade solutions. Backed by AWS’s robust infrastructure and technical expertise, the program offers a proven path for startups to scale their data and AI solutions.
AWS Generative AI Innovation Center Launches Partner Agent Factory
AWS Generative AI Innovation Center (GenAIIC) launches the Partner Agent Factory (PAF), a pioneering co-innovation program designed to accelerate the development of enterprise-grade, production-ready AI Agents and Tools with our Partner Innovation Alliance (PIA) partners. PAF provides immersive expert guidance and support, empowering PIA partners to build end-to-end AI solutions that meet dynamic business requirements. Customers benefit from the combined expertise of GenAIIC’s proven methodologies and PIA partners’ industry knowledge, available through AI Agents and Tools on AWS Marketplace.
Securing Generative AI: How Enterprises Can Govern Workforce Use of Generative AI with SurePath AI
The rapid adoption of generative AI tools by employees is revolutionizing workflow efficiency and productivity across industries. The workforce usage of public AI models requires unique security considerations that traditional approaches struggle to address. This post delves into how SurePath AI empowers organizations to navigate these challenges, implementing robust security frameworks for Gen AI adoption. We will see how SurePath AI enables safe innovation while helping protect sensitive data, and maintaining regulatory compliance.
From Idea to App in Minutes: Introducing Zendesk App Builder with Amazon Bedrock
Over the past few years, no-code and low-code platforms have revolutionized software development. As AI assistance becomes commonplace, organizations seek tools that bridge the gap between vision and execution. Zendesk App Builder, powered by Amazon Bedrock and built on AWS, offers a solution that allows customers to create custom apps that extend Zendesk’s capabilities to meet unique customer service needs.
AWS and Zeta: Transforming Digital Marketing with AI-Powered Intelligence
Discover how the groundbreaking integration of Zeta’s AI Marketing Platform with AWS’s cloud infrastructure is revolutionizing personalized customer experiences at scale. This powerful combination processes billions of real-time customer signals, enabling hyper-targeted campaigns while maintaining strict compliance standards. Learn how leading organizations are leveraging this unified ecosystem to overcome today’s most pressing digital marketing challenges and achieve measurable ROI across all channels.
Unlock Advanced AI Control with Kong AI Gateway And Amazon Bedrock
The integration of Amazon Bedrock and Kong AI Gateway provides organizations with a comprehensive solution for scaling generative AI implementations, addressing key challenges in cost management, model orchestration, and operational visibility. Through Kong AI Gateway’s token-based cost controls, automated semantic routing across multiple LLMs, and comprehensive AI observability features, organizations can effectively manage and govern their AI applications while leveraging Amazon Bedrock’s secure foundation of leading foundation models and managed infrastructure.
Amazon Bedrock Now Available for Partner Resale
Amazon Bedrock is now available for resale by AWS Channel Partners in the Solution Provider and Distribution programs, providing customers access to the fully managed generative AI service with foundation models from leading providers including AI21, Anthropic, Cohere, Meta, and OpenAI.









