AWS for M&E Blog

Category: Artificial Intelligence

Democratizing VFX bidding: Amazon Q Business transforms cost estimation

Visual Effects (VFX) bidding represents one of the most critical, yet time-consuming, processes in the entertainment industry. Traditionally, this complex task falls on the shoulders of one or more individuals who must draw upon years of accumulated knowledge to accurately estimate project costs, timelines, and resource requirements. They consider countless variables, from the intricacy of […]

PBS enhances search on digital platforms using Amazon Bedrock

Generative AI is transforming how audiences discover and consume content across streaming platforms, unlocking more personalized viewing experiences. The Public Broadcasting Service (PBS), the beloved network behind popular US programs like Sesame Street and Frontline, recognized the value of using generative AI to provide enhanced search results to viewers on the PBS App and PBS […]

Warner Bros. Discovery Sports engages fans using scaled audio data analysis on AWS

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]

Build an intelligent video streaming monitoring solution with CMCD and MCP

Are you struggling to diagnose video streaming issues across your content delivery network (CDN)? Video streaming operators often spend hours analyzing complex log data to identify and resolve playback problems that impact the user experience. We will show you how to build an intelligent monitoring solution that combines Common Media Client Data (CMCD) with the […]

AWS at IBC 2025: Agentic AI and a decade of AWS Elemental

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

Reading the defense: How the NFL and AWS quantify coverage responsibility

While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]

DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]

Guidance for a media lake on AWS: Accelerate media operations with agentic AI

Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]

Cires21 MediaCopilot streamlines video content creation with AWS

This blog post was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years […]

KKBOX enhances music recommendations with Amazon Personalize

This blog is co-authored by Abbie Lin, Assistant Manager, KKBOX. KKBOX, the leading music streaming platform in Taiwan and across Asia, is using Amazon Personalize to elevate its recommendation engine—delivering more relevant, diverse content with less operational overhead. Serving over 12 million users across Taiwan, Hong Kong, Japan, and Singapore, KKBOX aims to deepen user […]