AWS for M&E Blog

Category: Amazon Elastic Kubernetes Service

Maple Leaf Sports & Entertainment gains an edge with an assist from AWS

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

How GoPro optimized its media transcoding pipeline at scale with Amazon EC2 Spot Instances

This blog was co-authored by Vlad-Alexandru Voinea, DevOps Engineer at GoPro, and Zaven Boni, DevOps Manager at GoPro. GoPro helps the world capture and share imagery in immersive and exciting ways. Since its founding in 2002, the brand has produced versatile cameras and software tools to help its customers get the most value and enjoyment […]

Sky accelerates innovation with new software-defined encoding platform built on AWS

Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]

Unleash creativity at the speed of automation: Streamline story creation using AI and the cloud

This blog was co-authored by Eric Chang, Marketing Advisor, TVU Networks. Introduction Today’s audiences want engaging video content across platforms. To meet this demand, broadcasters must quickly turn live and recorded video into compelling stories. AI-powered tools like TVU Search help them efficiently find and utilize content to accelerate story creation. This blog explores how […]

Drive personalized ad experiences with Harmonic VOS360 SaaS on AWS

This blog is co-authored by Tong Yu Senior Director, Harmonic. Gone are the days of a one-size-fits-all viewer experience. Viewers expect personalized experiences that fit their unique tastes and preferences. As the stakes to maintain audiences continue to rise, industries are embracing innovative technologies such as Harmonic VOS360 Ad SaaS, which was recently showcased on […]

Photo of NASCAR race track with cars lined up at starting line

Accelerating Motorsports: How NASCAR delivers real-time racing data to broadcasters, racing teams, and fans

This blog post was co-authored by Chris Wolford, Managing Director, Event & Media Technology at NASCAR. Introduction The National Association for Stock Car Auto Racing (NASCAR) has a rich history that dates back to the late 1940s. Over the years, NASCAR has become one of the most popular motorsport organizations in the world, giving fans […]

The Quortex approach to live streaming with Amazon EC2 Spot Instances

This blog was co-authored by Zavisa Bjelogrlic, Senior Partner Solution Architect AWS, Jérôme Viéron, CTO, Quortex, Marc Baillavoine CEO, Quortex, and Vincent Marguerie, R&D manager at Synamedia Quortex. Introduction Amazon EC2 Spot Instances let you take advantage of unused EC2 capacity with a discount of up to a 90% compared to on-demand pricing. Spot Instances can […]

Case study: Second Spectrum reduces Kubernetes hosting costs using AWS load balancing services

Second Spectrum provides artificial intelligence–driven tracking technology to modernize the way people engage with live sports broadcasts, including those of the National Basketball Association (NBA), Major League Soccer (MLS), and the Premier League (EPL). As a startup, Second Spectrum seeks to quickly experiment with new tool offerings and push the most viable ones into production. […]

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]

Bundesliga Interactive Feed display

The dynamic tech lineup behind Bundesliga’s award-winning Interactive Feed

Delivering standout content that entices and engages viewers is a continuous challenge for modern content providers, especially in capturing the fast-paced action of live sport. Recognizing that personalization is paramount to audience engagement, at the start of the 21/22 season, DFL Deutsche Fußball Liga GmbH launched several fan-first offerings, many of which use technologies from […]