Category: Content Production

Authored by Lisa Brodie, Founder and Producer at  RedToast. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. RedToast started as a small production consulting company run by founder and producer Lisa Brodie. As it grew, the company saw how […]

Tracking content provenance is a necessity for media companies, particularly with the advent of generative artificial intelligence (generative AI). Provenance metadata is critical for the following reasons: Ensure that content production and distribution is consistent with digital rights Track ownership so that content is stored and monetized properly Combat the spread of misinformation by providing […]

AWS Deadline Cloud is a scalable, fully managed render scheduler from Amazon Web Services (AWS) for teams that need a better way to create ground-breaking visual content. To power the elastic workloads creative teams require, Deadline Cloud organizes Workers into Fleets. The Workers run Jobs given to them by Queues, which are collections of Jobs […]

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

As the creative landscape has evolved over the last few years, content businesses have needed to adapt to support globally dispersed workforces, to prioritize creativity over technology, and to embrace a shift towards sustainability. Amazon Web Services (AWS) helps businesses meet these challenges by offering services that allow customers to Edit in the Cloud. By […]

Go from “Hello World” to a chained and configurable set of FFmpeg instructions using the Open Job Description specification and newly released tools and libraries to create and configure compute jobs. Introduction In January and February of 2024, the Amazon Web Services (AWS) Thinkbox Deadline team released specification, tooling, and sample templates for the open-source […]

This blog was co-authored by Dan Curry, Sr. Product Manager, Content Identification at Audible Magic, and Andrew DeWitt, Director, Product Management at Audible Magic. Introduction Amazon Interactive Video Service (Amazon IVS) from Amazon Web Services (AWS) is a managed live streaming service that enables businesses to build interactive experiences and applications to delight their customers […]

Overview In early 2023, RED Digital Cinema introduced Cloud Upload, the ability to upload directly to Amazon Simple Storage Service (Amazon S3) from its cinematic cameras (RED Raptor and RED Komodo series). This integration allows filmmakers on-set to record clips and immediately upload that content to Amazon Web Services (AWS) without the need to remove […]

Technological advancements are unlocking new, more accessible and cost-efficient ways to create stunning visual effects (VFX) usually reserved for blockbuster film budgets. Among the tools changing the game is an artificial intelligence (AI) content creation platform from Wonder Dynamics called Wonder Studio, which allows creators to quickly and easily composite a stylized computer generated (CG) […]

New open standard aims to make render jobs portable across any rendering pipeline Today, Amazon Web Services (AWS) introduces Open Job Description (OpenJD), a new, flexible, open specification for defining render jobs to be portable between studios and render solutions. Render pipelines can vary widely depending upon project, technology, and administrative decisions. OpenJD is designed […]