Category: Content Production

Scaling storage globally Building out a multi-site studio has traditionally been a challenging task for companies and productions. Driven by the need to win additional projects, hire world-renowned talent, or capture location-specific incentives, companies inevitably confront the realities of large-capital expenditures, forecasting for maximum size, and onboarding a large quantity of local IT staff. As […]

Publishers and broadcasters recognize that short video clips are effective in gaining attention from younger viewers, many of whom are enthusiasts of short form content on platforms like TikTok. If companies in traditional M&E industries can efficiently generate short video clips from original content and distribute them across various social media platforms such as Facebook, […]

Demonstrations, customer presentations, and a variety of panel discussions illustrate the power of the cloud in creating, delivering, and monetizing compelling content experiences As professionals across the global media and entertainment (M&E) industry prepare for the annual International Broadcasting Convention (IBC) 2023 in Amsterdam September 15–18, Amazon Web Services (AWS) is unveiling an exciting lineup […]

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

Amazon Web Services (AWS) has added 12 new Partner Solutions tailored for media and entertainment (M&E) applications to the AWS Solutions Library. Designed as a pathway to enable customers to deliver better outcomes faster, the AWS Solutions Library features purpose-built technologies, ready-to-deploy software packages, and customizable architectures offered by AWS and AWS Partners. Each new […]

Over the past few years, Visual Effects (VFX) studios have gone more global by opening satellite studios or hiring artists working from home all around the world. Whether the reasons are location specific financial incentives, unlocking local talent, or co-locating with a production team, having a render farm in a single location is no longer […]

This blog post was co-authored by Michael Muir, Senior Product Specialist at Epic Games. Figure 01: Epic Games’ Unreal Engine provides real-time content generation, manipulation and rendering. Introduction Epic Games’ Unreal Engine has revolutionized the creation and manipulation of real-time 3D content. With technology advances such as Lumen and Nanite in Unreal Engine 5, leaps […]

AWS Thinkbox Deadline 10.3, a new version of the batch compute render scheduler, is now available. This version introduces support for Epic Games’ real-time 3D content creation tool, Unreal Engine, and includes version updates for many other industry standard digital content creation (DCC) applications. Compatible across Windows, Linux, and macOS platforms, Deadline 10.3 supports over […]

When he founded Outpost VFX in 2012, CEO Duncan McWilliam never thought that his studio’s on-premises computing infrastructure would max out the building’s electrical system—or that he would be asking the landlord for more power. Outpost VFX creates visual effects for films and episodic television. Some of its recent credits include the Amazon Prime series, […]

Groundbreaking Recap Feature, Catch Up With Highlights, Built with Amazon Media Replay Engine (MRE) With the digitization and continued advancement of broadcast delivery technology, sports fans have come to expect a dynamic viewing experience. Whether streaming a game live or recording to view on-demand, audiences are increasingly looking for standout elements in the coverage of […]