AWS for M&E Blog

Quality-Defined Variable Bitrate (QVBR) encoding is a rate control mode that launched in AWS Elemental MediaConvert and AWS Elemental MediaLive in 2018. QVBR is an enhanced version of variable bitrate (VBR) rate control that minimizes wasted bits and adjusts bitrate to maintain consistent video quality. QVBR is also available in the appliance and software products […]

How Much Does Live Streaming Cost on AWS? Update This blog post has been updated since it was first published on August 8, 2018. Effective May 17th, 2019, AWS Elemental MediaPackage announced a significant reduction in pricing for live channel ingest, and origination and packaging. All of the costs below have been revised based on […]

This article originally appeared in FEED Magazine, Issue 07. Audiences love a love story, especially one that ends in a wedding. A year ago, in May 2018, one young couple’s nuptials became the UK’s biggest media event. The excitement around the wedding of Prince Harry and Meghan Markle extended well beyond the UK – almost […]

Government organizations rely on full-motion video (FMV) to support intelligence gathering around the world and around the clock. Unlike commercial media and entertainment markets, where content is tuned to perfection through stages of preproduction, production, and postproduction, government organizations often generate and consume content on the fly, in near-real time. If the tempo alone wasn’t […]

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

Animated sci-fi feature “Next Gen” tells the story of a lonely, rebellious teenage girl who teams up with a top-secret robot to stop a madman’s plot for world domination. Featuring the voice talent of John Krasinski, Charlyne Yi, Jason Sudeikis, Michael Peña, David Cross and Constance Wu, the CG action-adventure was created as a joint […]

Guest post by Steve Vonder Haar, senior analyst with Wainhouse Research covering the enterprise video industry. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. Low-hanging fruit always makes for the easiest pickings. Count me “guilty” of this truism […]

Join AWS Insights for an on-demand free half-day online conference designed for media and entertainment leaders and builders, with content creation, media supply chain, and content distribution sessions. Keynote: “Building a Culture of Innovation for Media” by Jeff Barr, Chief Evangelist of Amazon Web Services (AWS), author of the AWS blog, and host of The AWS […]

Configuring AWS Elemental MediaTailor to enable ad insertion for an encrypted HLS live stream is no different than for a live stream in the clear. Behind the scenes, MediaTailor ensures that the protected content stays encrypted by preserving the appropriate HLS key tags (EXT-X-KEY). Meanwhile, it leaves the ads unencrypted by setting the same HLS […]

Guest post by Mark Stephens (Partner Solutions Architect, AWS Partner Program), James Varndell (Product Manager, IPV), and Rebecca Lindley (Product Marketing Associate, IPV). In our last guest post, we discussed how IPV Curator works with AWS to transform workflows and boost productivity by solving common problems in the content production industry. This time we’ll be focussing on […]