AWS Media Blog

Tag: Sports

FOX Uses AWS to Score with Digital Audiences for Super Bowl LIV

The come-from-behind victory by the Kansas City Chiefs over the San Francisco 49ers in early February attracted an audience of 102 million viewers in the United States – including the largest ever streaming audience with 3.4 million viewers across a range of connected devices. This represented an increase of approximately 23 percent in online and […]

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Fisheye lens shot of the Arsenal Football Stadium

Arsenal Football Club Transforms Live Video Backhaul with AWS

Since its founding in 1886, UK-based Arsenal Football Club has garnered an estimated fanbase of more than 100 million worldwide, and today, social media and digital video play a crucial role in engaging those followers. Video coverage of ‘friendlies’ matches, in particular, has become popular with their fans across the world. To complement its primary […]

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Graphic that reads "AWS Powers Real-time Stats for Guinness Six Nations" over an illustrated rugby ball.

In the News: AWS Powers Real-time Statistics for Guinness Six Nations

The Guinness Six Nations Championship is among the oldest surviving rugby traditions and is one of the best-attended sporting events in the world. To offer rugby fans deeper insight into match action than ever before, Six Nations and AWS introduced five new, real-time statistics for the 2020 Championship tournament kicking off on February 1. The […]

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SonyLIV Delivers Live and On-demand Content across India with AWS

Video-on-demand (VOD) service SonyLIV delivers a plethora of content to more than 100 million consumers in India across a range of devices via its OTT app. The advertisement- and subscription-based platform is home to a massive content library featuring more than 30,000 hours of live and on-demand video in multiple languages including English, Hindi, Marathi, […]

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Your Call Football delivers real time, interactive sports experience with Mission and AWS

Your Call Football offers a wholly unique football experience where fans get to call plays in real time, then see them run on the field by real players. Given the inherent nature of the application, Your Call Football needed an infrastructure that could handle bursts of traffic from 100,000 concurrent users during the three hours each […]

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Kayo Sports Scales Live Sports Service with AWS Media Solutions

It’s hard to overstate the global popularity of live sports programming, and the Australian market, with its thriving slate of homegrown and international leagues, is a shining example. With its recently launched multi-sport streaming service, Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN,and beIN […]

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The New World of Watching Machine Learning-Enhanced Streaming Sports

Gone are the days when watching sports on television meant turning on the one and only broadcaster which owned the rights to televise an event. Several sports-specific OTT offerings have launched in the last year with broadcasters realizing that sports are the last bastion of streaming video for which viewers are willing to pay a […]

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