AWS Media Blog

How Twitch built the global live streaming network that powers Amazon IVS

Established brands and startups around the world are discovering the power of live interactive video – from RushTix and Codices, to DeNA, BeLive, GoPro, and beyond. Using Amazon Interactive Video Service (Amazon IVS), these innovative companies are transforming the future of ecommerce, fitness, user-generated content, and more by optimizing the live streaming experience for creators and audiences. A managed live […]

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Channel deployment automation for AWS Elemental MediaLive with AWS CDK

Welcome to this blog series about media infrastructure automation. Over the course of the past year, many of you asked about how to design your media infrastructure operation and management—how to provide your teams with access to the right resources, with the right level of monitoring, and with required flexibility without the need to become […]

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Actionable video on demand for audience engagement

As viewers shift from passively viewing into actively engaging with content during video playback, content providers can design and build interactive and actionable experiences for their audiences. Actionable video is context-aware and time-specific, allowing the viewer to respond to prompts about a person, place, or object while watching and interacting with video as it plays. […]

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Protecting over-the-top streaming with watermarking and disruption from Synamedia and AWS Part II: VOD

The new VOD business model In a previous blog post, we discussed how individual manifests of live content can be intercepted regardless of digital rights management (DRM). We proposed that running Synamedia Streaming Piracy Disruption (SPD) on Amazon Web Services (AWS) can help protect content. In this blog post, we expand on that model, describing […]

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Case study: Second Spectrum reduces Kubernetes hosting costs using AWS load balancing services

Second Spectrum provides artificial intelligence–driven tracking technology to modernize the way people engage with live sports broadcasts, including those of the National Basketball Association (NBA), Major League Soccer (MLS), and the Premier League (EPL). As a startup, Second Spectrum seeks to quickly experiment with new tool offerings and push the most viable ones into production. […]

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AWS Partner TrackIt streamlines the content curation process with AI Video Reviewer

Authored by Brad Winett, President and Partner at TrackIt. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. As the availability and demand for media content continues to explode, companies that deal with large volumes of media assets […]

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AWS at NAB 2022 demos and presentation videos now available on demand

During the NAB Show 2022, Amazon Web Services showcased purpose-built solutions for media and entertainment (M&E) as well as technology-forward topics in its dedicated theater. Now, you can see many of these demonstrations and presentations on demand, which highlight the transformative power of the cloud across five solution areas for M&E: content production; media supply […]

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Automating VOD sources for AWS Elemental MediaTailor

AWS Elemental MediaTailor Channel Assembly makes it fast, easy, and cost-effective to build schedule-based streaming channels. For customers who have existing libraries of video content, it is more efficient to bulk add that content into MediaTailor so it can be incorporated into your channel’s schedule. In this post, I discuss how to use AWS Step […]

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Pixomondo puts AWS at core of multi-stage setup for virtual production studio

Global creative studio Pixomondo (PXO) has a well-earned reputation for producing high-end visual effects (VFX), having collected a trove of prestigious industry awards over the past two decades, including an Academy Award and several Emmy and Visual Effects Society (VES) Award wins. In a state of perpetual reinvention, the company has experimented with different tools […]

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Aligning AWS security services to MovieLabs Common Security Architecture for Production (CSAP)

In this blog post, we provide a primer on MovieLabs and its publications to date that focus on security, AWS’ take on the foundational concepts in the MovieLabs security architecture, and preview the remaining blogs in this series. The media and entertainment industry is no stranger to disruptive innovation. One of the most significant transformations […]

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