AWS Retail Competency Partners

Drive innovation and unlock greater business value with AWS Specialization Partners that have deep technical knowledge and proven customer success

Overview

AWS Retail Competency Partners deliver cutting-edge industry technology solutions and expert consulting services that empower retailers to modernize and drive innovation across their entire enterprise. Their solutions and services span key areas such as Customer Engagement, Supply Chain, Digital Commerce, Physical Stores, Data Analytics and Insights, and Core Business Applications. These validated AWS Partners provide proven solutions and services that accelerate retailers' digital transformation journeys, enabling them to maintain a competitive edge and deliver exceptional customer experiences that foster consumer loyalty and growth.

The AWS Competency Partner Program is designed to identify, validate, and promote AWS Partners with demonstrated AWS technical expertise and proven customer success. These AWS Partners have passed a rigorous technical validation rooted in the AWS Well-Architected framework for designing, building and operating reliable, secure, and efficient solutions in the cloud.

Search for AWS Retail Competency Partners by category

AWS Retail Competency Partners enable retailers to accelerate their digital transformation across the entire enterprise, including marketing, merchandising, supply chain, store operations, finance, and IT. These AWS Partner offerings have been validated for demonstrated technical proficiency and proven retail customer success in one or more of the specialized areas below.

Connect with AWS Retail Competency Partners

AWS Retail Competency Partners offer innovative, best-of-breed retail solutions and services powered by AWS to modernize customer engagement, supply chain, digital commerce, stores, data insights, and core applications. Leverage their combined industry and AWS expertise, and proven customer success, to accelerate your transformation and deliver exceptional shopper experiences.

Find a Specialized AWS Partner Now

Additional Resources

Discover more AWS Retail Partner solutions and resources.

  • Success Stories
  • 1-4 (27)
    Showing results: 1-4
    Total results: 27
    • Recently Added
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    • Retail

      Projeto Vitrine, da Natura, Unifica Plataforma de Pedidos para Cerca de 1 Milhão de Consultoras

      Brazil

      Durante o processo de integração com a Avon, a Natura reconheceu uma oportunidade: evoluir a plataforma de captação de pedidos de forma a beneficiar as consultoras de ambas as marcas. Assim nasceu o Projeto Vitrine. Diferente das vitrines comuns de comércio eletrônico, esta plataforma foi cuidadosamente customizada para atender ao perfil individual de cada consultora, proporcionando uma experiência única e personalizada. Com a parceria AWS da CI&T, aliada à expertise da AWS, a Natura lançou com sucesso uma nova plataforma que não apenas serve mais de 1 milhão de consultoras, mas também se integra perfeitamente ao seu sistema legado de captação de pedidos. Este foi mais um passo significativo rumo à inovação e à excelência no atendimento, reafirmando o compromisso da Natura em impulsionar o crescimento e o sucesso de todas as suas consultoras.

      2025
    • Retail

      Darede revoluciona ofertas do Houpa com arquitetura serverless AWS

      Brazil

      Fundada em 2018, a startup Houpa, tem como missão levar a moda de todos para todos. Chegou inovando o jeito de comprar e vender roupas no atacado. Seu modelo de negócio foi validado pela quantidade de usuários cadastrados, pelo volume de transações realizadas, pela eficiência e facilidade de compra e venda que a solução entregava. Chegou a mais de 57 mil usuários cadastrados em sua plataforma entre marcas, multimarcas e consumidores finais. No meio do caminho a startup enfrentou a chamada “dor do crescimento” e, para adequar sua infraestrutura à velocidade de seu negócio, contou com o apoio da Parceiro AWS Darede para modernização de seu ambiente na nuvem AWS para uma arquitetura serverless.

      2025
    • Retail

      Mercado Libre Reshapes Retail Media with AWS Partner Mutt Data and Stability AI in Amazon Bedrock

      Argentina

      Mercado Libre has partnered with AWS Partner Mutt Data to address the challenge of producing high-performing banner ads with generative artificial intelligence (AI), for dozens of thousands of smaller sellers. Mercado Libre developed GenAds, an innovative solution that automates the creation of compelling product images, streamlining the process for sellers and enhancing their market presence with image-generating AI. Through GenAds, Mercado Libre helped small sellers through image generation for advertising, enabling sellers of all sizes to attract customers, increase click-through rates (CTR) by an average of 25%, and boost sales effectively.

      2025
    • Retail

      VMEngine and AWS Help Yeppon to 40% Savings and 30% Faster Web Performance

      Italy

      Italian ecommerce company Yeppon sells a range of goods from electronics to clothes and has a total inventory of over 400,000 items. In 7 years, it grew its sales from €1 million to €38.5 million but needed to improve its website to support its growth. The company turned to AWS Partner VMEngine for help with optimization, security, and automating processes to improve scalability. The migration cut 40 percent from IT costs while speeding up website performance by 30 percent.

      2025
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    View more Success Stories »

    *These sample solutions are examples of use cases within the retail competency, and are not an exhaustive list of retail competency solutions.

  • Videos
  • Warehouse Management System (WMS) by Pivotree (18:32)
    Fluent Order Management by Fluent Commerce (15:04)
    GenAI Quick Start POC for Retail by JBS Dev (14:42)
    Revenue-Optimized Search and Product Discovery by Constructor (23:39)
    King Arthur Baking Company Transforms the Contact Center into a Growth-Driver with Talkdesk on AWS
    Modernizing retail demand planning with SAS Intelligent Planning on AWS (3:28)
    Unified Retail: AWS and its partners pioneer omnichannel experiences (4:59)
    Pivotree SKU Build transforms product data for frictionless commerce with Amazon Bedrock. (2:32)
    XGEN AI transforming ecommerce with generative AI and Amazon Bedrock (3:02)
    Modernizing Retail with JBS Dev, AI/ML, and Generative AI on AWS (2:24)
    Modern shelf edge promotions that convert shoppers at the point of purchase with Last Yard (1:50)
    How Peak AI Has Benefited from the AWS Retail Partner Competency (2:06)
  • Blogs
  • Showing results: 1-5
    Total results: 338
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    • Justin Swagler, Richard Elberger, 04/03/2025
      With physical stores still accounting for 80 percent of sales, the pressure to optimize in-store operations has never been more intense. The rise of ecommerce hasn’t just changed shopping habits—it’s created an urgent need for physical stores to deliver smarter, more efficient store experiences while reducing their technology footprint. Physical store companies commonly face the [...]
    • Jason Schamp, Andrew Painter, Moulee Natarajan, 03/21/2025
      Retail customers are improving the in-store customer experience through personalization by connecting their remote stores to AWS using SD-WAN. For the largest specialty consumer electronics retailer in North America, Best Buy Co., Inc., connecting stores to cloud-based workloads has shortened application response times. It allows stores to sync up-to-date inventory, view real-time supply chain information [...]
    • Rajashree Rane, 03/21/2025
      I’m still thinking back to this past January, when Amazon Web Services (AWS) hosted 95 of EMEA’s leading retailers and partners in New York for its Future of Retail event. Retail giants such as Max Mara Fashion Group, ASICS, S-Group, and Illum attended to share their digital transformation journeys and future vision for the industry. [...]
    • Aman Shanbhag, Michael Lue, Vineet Kacchawaha, 03/11/2025
      In this post, we walk through how to build the FoodSavr solution (fictitious name used for the purposes of this post) using Amazon Rekognition Custom Labels to detect the ingredients and generate personalized recipes using Anthropic’s Claude 3.0 on Amazon Bedrock. We demonstrate an end-to-end architecture where a user can upload an image of their fridge, and using the ingredients found there (detected by Amazon Rekognition), the solution will give them a list of recipes (generated by Amazon Bedrock). The architecture also recognizes missing ingredients and provides the user with a list of nearby grocery stores.
    • David Dorf, 03/05/2025
      Weaving through the bustling vendor booths at NRF’s Big Show, I couldn’t help but notice several recurring themes—patterns that promise to reshape our industry’s landscape in the months and years ahead. While the topics weren’t necessarily new, the approaches to addressing common use cases were. I found myself leaning into certain booths to investigate further [...]