Posted On: Nov 13, 2020

Amazon Personalize now allows you to apply business rules to your recommendations on the fly; without any extra cost. Dynamic filters save you time by removing the need to define all possible permutations of your business rules in advance and enable you to use your most recent information to filter recommendations. You control the recommendations for your users in real-time while responding to their individual needs, preferences, and changing behavior to improve engagement and conversion. Based on over 20 years of personalization experience, Amazon Personalize enables you to improve customer engagement by powering personalized product and content recommendations, and targeted marketing promotions.

To use Amazon Personalize, you need to provide the service user interaction data (page views, sign-ups, purchases, etc.) from your applications, along with optional user demographic information (age, location, etc.) and inventory of the items you want to recommend, such as articles, products, videos, or music. Then, entirely under the covers, Amazon Personalize will process and examine the data, identify what is meaningful, trains and optimizes a personalization model that is customized for your data, and is accessible via an API that can be easily invoked by your business application. You can use both historical data stored in Amazon Simple Storage Service (S3) and streaming data sent in real-time from a JavaScript tracker or server-side.

To see all the regions Amazon Personalize is available in, visit the AWS Region page. Get started with Amazon Personalize by visiting the console and documentation