Posted On: Mar 31, 2022

Today, Amazon Pinpoint launched the ability to add tags to messaging templates in the template editor. Amazon Pinpoint is an omnichannel marketing and communication service that helps customers engage their users by sending messages through targeted messaging campaigns across email, SMS, push notification, in-app, and social media channels. A tag is a label that customers can define and associate with an AWS resource. Adding a tag to a messaging template lets customers control which users can view, edit, or use specific templates. Tags can be tailored to a customer’s organizational needs, allowing customers to organize templates by areas such as purpose, owner, region, or other criteria. With Amazon Pinpoint’s new template search feature, customers can also use tags to more easily find the template they need.

Using the Amazon Pinpoint console, a customer can add up to 50 tags to each template by simply editing the template. Each tag consists of a required tag key and an optional tag value, both of which the customer defines. Once tags are associated with a template, the relevant tag-based resource-level permissions in a customer’s AWS Identity and Access Management (IAM) policies will automatically apply. Using tags in this way, customers can implement granular controls over which groups and users have permission to view, edit, or use specific templates. For example, you can create a policy that restricts users who can edit a template to only those where their name is a value in the Owner tag. This feature is now available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), and AWS GovCloud (US-West). To learn more about adding tags to messaging templates, see the Amazon Pinpoint User Guide. To learn more about using tags with Amazon Pinpoint, see the Amazon Pinpoint Developer Guide.