Author: Kevin Yao

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]

This blog is co-authored by Francois Guilleautot, Director of cloud solutions, Ateme. Growing expectations for cloud DVR recording Since its introduction at the 1999 CES show in Las Vegas, Digital Video Recording (DVR) has existed in various forms. While the technology is not new (Ateme has offered DVR solutions since 2016), the transition to over-the-top […]

This blog is co-authored by Tong Yu Senior Director, Harmonic. Gone are the days of a one-size-fits-all viewer experience. Viewers expect personalized experiences that fit their unique tastes and preferences. As the stakes to maintain audiences continue to rise, industries are embracing innovative technologies such as Harmonic VOS360 Ad SaaS, which was recently showcased on […]

At IBC 2023 in Amsterdam, Amazon Web Services (AWS) Partners showcased cloud solutions that are transforming the media and entertainment (M&E) industry. With over 40,000 attendees from 170+ countries, IBC provided an opportunity for AWS Partners to demonstrate how they help M&E companies reinvent workloads in the cloud to a large in-person audience. The breadth […]

Many organizations in the Media and Entertainment (M&E) industry use Amazon Web Services (AWS) to reinvent their media workloads in the cloud. At the 100th Anniversary NAB Show 2023 in Las Vegas, AWS Partners showcased solutions addressing the entire direct-to-consumer cycle. Following are some highlights that AWS M&E Partners demonstrated during the show. Accedo showcased […]

This blog was co-authored by Ivy Lam and David Dwyer, Endeavor Streaming, and Kevin Yao and Simon Christie, AWS. As momentum for direct-to-consumer (D2C) streaming continues to build, more streaming providers are prioritizing audience personalization and retention. Though D2C streams provide a distinct advantage over traditional linear broadcasts when it comes to capturing first-party data, […]

For video service providers, delivering a personalized ad experience with A/B forensic watermarking can create interoperability challenges because both require dynamic manipulation of the manifest used for playback. In this blog post, we explore this potential conflict and recommend a system architecture that delivers a personalized ad experience along with A/B watermarking so that you […]

This blog is co-authored by Nilay Naik from ThinkAnalytics and Kevin Yao from AWS. The ThinkAnalytics Think360 platform helps media, entertainment, news, and direct-to-consumer video providers use a data-driven approach to increase revenue and customer engagement. The platform integrates Amazon Personalize from Amazon Web Services (AWS) to allow a wide selection of personalized recommendation solutions […]

This blog was co-authored with Diane Strutner from Datazoom. The media and entertainment industry is arriving at an important phase of streaming video deployment—observability and optimization. In order to achieve a fully optimized end-to-end video stack, it must be monitored and adjusted for trade-offs between performance and efficiency or profitability. The first goal is to […]

This post is co-authored by Kevin Yao, Principal Partner SA, OTT, Direct to Consumer at AWS and James Clark, General Manager, Media & Entertainment at GeoComply. The content of this post was updated on May 5, 2022. GeoGuard from GeoComply is a VPN and proxy detection solution with 99.6% accuracy. It is pre-integrated with leading […]