Category: Industries

Consumer appetite for live entertainment is stronger than ever. From concerts to sporting events, the bar for audience expectations continues to go up, with Shared Reality emerging as an exciting new way to engage with content. Cosm is a leading pioneer in reimagining how fans can experience entertainment, with 8K and higher resolution programming uniquely […]

Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]

Live streaming helps businesses engage global audiences with low latency. Cloud-based streaming costs less up front than traditional broadcasting and scales to match your needs. By using serverless Amazon Web Services (AWS) services, you can automatically scale resources to match your exact streaming needs, spinning up channels for major events and efficiently cleaning up afterwards. […]

This blog post was co-authored by José Luis Tamez de Gyves, Client Executive Manager, Dolby. Remember watching grainy web videos in tiny windows that constantly paused to buffer? How about those streaming videos with washed-out colors, inaccurate skin tones, and a loss of detail in both shadows and highlights? We’ll show how to implement Dolby […]

A phrase often heard in the media industry is: We’ve always done it this way. As an industry, we need fresh ideas and new approaches to keep pace with with rapid technological change and evolving audience demand for content at unprecedented scale and speed. As Amazon Web Services (AWS) specialists working with creative businesses, we […]

At Amazon Web Services (AWS), we are delighted to introduce the next revision to the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The expanded VSA Lens consists of a Lens whitepaper and custom lens, which will become available in the public AWS Well-Architected custom lens GitHub repository. The April 25, 2025 launch of the original […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

This blog post was co-authored by Markus Brunnschneider, Head of Game and Tactical Analysis, Squad Planning and Scouting, International Football Institute. Traditional football clubs generate vast amounts of player data but often struggle to transform it into competitive advantages. Holstein Kiel solved this challenge by implementing an AI-powered scouting platform using OpenAI models on Amazon […]

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]