Category: Industries

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]

Elemental Technologies was already making history in video processing when Amazon Web Services (AWS) acquired it in September 2015. Elemental pioneered accelerating live and on-demand video processing using GPU-based appliances, and in 2014 launched Elemental Delta, a video delivery platform providing next-generation TV services. Ten years later, and supercharged by the cloud, AWS Elemental is […]

Meeting customers at different stages of their streaming journey, we often see two distinct paths emerge: Traditional broadcasters looking to modernize their infrastructure, and digital-native companies wanting to add interactive streaming features. What unites them is the need to deliver high-quality, reliable streaming experiences to their audiences. The right Amazon Web Services (AWS) solution reduces […]

This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

Introducing new functionality in Amazon Web Services (AWS) Elemental MediaPackage v2 for DVB-DASH and EBU-TT-D support. These standards, working together, are particularly important because they form the backbone of modern European broadcast streaming. They help ensure high-quality, accessible content delivery, while maintaining professional broadcast standards in the streaming era. DVB-DASH DVB-DASH (Digital Video Broadcasting-Dynamic Adaptive […]

This blog post was co-authored by Thomas Kramer, DIGIBASE. As video consumption habits evolve, audiences now engage with content across various platforms and formats, especially on social media. To reach more viewers, media companies and content owners are providing near real-time highlights of live events on social platforms to maximize ad profits, as well as […]

As live video streaming becomes increasingly crucial for media and entertainment businesses, effective observability of your Amazon Web Services (AWS) Elemental MediaConnect (MediaConnect) resources is essential for maintaining reliable video transport. MediaConnect automatically provides useful operational metrics through Amazon CloudWatch, giving you immediate visibility into the performance of the service. However, there’s substantially valuable data […]

In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]