AWS for M&E Blog
Category: Data Science & Analytics for Media
Real-time storytelling: The AWS architecture behind Formula 1® Track Pulse
On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]
NFL and AWS annual Big Data Bowl competition will predict player movement
The moment before an NFL quarterback releases the ball contains infinite possibilities. The receiver could break inside or fade outside, the safety might jump the route or hang back, the cornerback could close the gap or get beaten deep. For decades, these split-second decisions existed only as game film debates and coaching hypotheticals. Now, the […]
Reading the defense: How the NFL and AWS quantify coverage responsibility
While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]
Bundesliga Match Fact: Match Momentum – Revealing the game’s invisible pulse
This blog post was co-authored by Luc Eluère, Data Scientist, Sported Solutions AG and Joshua Bär, Product Owner, Sportec Solutions AG. In football, there are moments that define matches—periods when one team seizes control and the momentum shifts decisively in their favor. Picture the relentless attacking waves of Bayern München during their dominant phases, such […]
DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]
Guidance for a media lake on AWS: Accelerate media operations with agentic AI
Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]
Cires21 MediaCopilot streamlines video content creation with AWS
This blog was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years of […]
AWS to show new generative AI, news distribution innovations at IBC 2025
At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]
Reuters and AWS demonstrate next-generation news distribution at IBC 2025
News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]
Conversational XR sports viewing experiences powered by Amazon Nova Sonic
This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]