Category: Monetization

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]

The Paris 2024 Olympic Games represented much more than a sporting celebration—they marked a revolution in how global events are broadcast and monetized. France Télévisions, with its heritage of over 60 years of Olympic coverage, partnered with Amazon Web Services (AWS) to tackle this unprecedented technological challenge, leveraging the AWS Countdown program to ensure optimal […]

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

This blog post was co-authored by Thomas Kramer, DIGIBASE. As video consumption habits evolve, audiences now engage with content across various platforms and formats, especially on social media. To reach more viewers, media companies and content owners are providing near real-time highlights of live events on social platforms to maximize ad profits, as well as […]

Streaming video providers face the ongoing challenge of maximizing ad revenue while preserving viewer engagement. The challenge lies in delivering seamless advertisements (ads) that integrate with content without causing buffering delays, quality degradation, or playback interruptions that drive viewers away. AWS Partner Olyzon has developed an innovative solution using the preconditioned ads of Amazon Web […]

As the world’s premier creative gathering, Cannes Lions draws thousands of professionals from the advertising, marketing, media & entertainment, and consumer goods industries. Amazon Port returns to Cannes Lions, converging creativity, innovation, and culture to redefine the future of storytelling. Amazon Web Services (AWS) is excited to welcome our customers and partners to discover how […]

In the dynamic world of live video streaming, optimizing costs while maintaining high-quality service is a constant challenge for media companies. Amazon Web Services (AWS) Elemental MediaLive, a cloud-based live video processing service, offers flexible pricing options to help address this challenge. However, determining the right balance between on-demand and reserved instances requires careful analysis […]

Formula 1® (F1) celebrates their 75th year of racing in 2025 and, in partnership with Amazon Web Services (AWS), continues to innovate and create the fan experience of the future. For the start of the 2025 race season, F1 launched a new streaming subscription tier called F1 TV Premium. This new tier is designed to […]