Category: Monetization

This blog post walks through a content localization approach where English is translated to Korean. In media production, subtitling plays a crucial role in augmenting viewer comprehension by providing transcriptions that facilitate translation from one language to another. This capability has helped expedite the globalization of media content. For example, the popular Netflix show Squid […]

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

AWS customers reveal generative AI-powered technologies at Cannes Lions, debut data privacy advancements The advertising and marketing industry is no stranger to rapid transformation. At the Cannes Lions International Festival of Creativity June 17—21, thousands of advertising, marketing, and media and entertainment professionals from around the world come together to celebrate innovative work and discuss […]

Media and entertainment (M&E) companies have experienced rapid change in recent years, driven by the accelerated adoption of new viewing platforms, changing consumer behavior, and evolving business models. M&E organizations recognize the need for data-driven advertising and increasingly focus on monetizing content while containing costs. At the same time, the more things change, the more […]

The Cannes Lions International Festival of Creativity brings together thousands of advertising, marketing, and media and entertainment (M&E) professionals from around the world. This year, the event kicks off on June 17. Amazon returns to Cannes Lions with a new look for the Amazon Port: “A’Maison: The House of Amazon”, which draws inspiration from the […]

More than 61,000 media and entertainment (M&E) industry professionals from 163 countries gathered in Las Vegas, Nevada, earlier this month to network, explore emerging technologies, and discuss the trends shaping the future of content production, delivery, and monetization at NAB Show 2024. Amazon Web Services (AWS) pulled out all the stops for the show, including […]

Amazon Web Services (AWS) is pleased to announce support for HLS Interstitials for video-on-demand (VOD) workflows in AWS Elemental MediaTailor. The implementation of support for interstitials introduces server-guided ad insertion (SGAI) in MediaTailor, which complements existing server-side ad insertion (SSAI) support. HLS Interstitials offer a versatile and efficient solution for managing and integrating advertising content […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]