Category: Monetization

AWS re:Invent, the biggest Amazon Web Services (AWS) event of the year, is almost here! Attendees will hear from AWS leaders about the latest cloud and generative artificial intelligence (AI) innovations during keynotes throughout the event. They’ll also have the opportunity to dive deep with AWS subject matter experts, customers, and partners in breakout sessions […]

Video platforms are increasingly using advertising for monetization, both in free-to-air and subscription-based services. The latter often now offer ad-supported pricing models, allowing users to access content at a discounted subscription price in exchange for viewing ads. Implementing ad insertion into a live streaming platform requires careful planning and integration with multiple systems (including video […]

The need for organizations and users to stream video to TVs, set-top-boxes, mobile viewers and websites is growing. As video streaming demands are surging, and so are costs. This blog walks you through visualizing and improving Amazon Web Services (AWS) Elemental MediaLive reservation utilization by creating an Amazon QuickSight dashboard using AWS Cost and Usage […]

The AWS Media & Entertainment, Games, and Sports team is set to make an impact in New York City this week, participating in Advertising Week and NAB Show in New York, with plans to showcase how AWS empowers media and entertainment companies to boost content monetization, foster customer engagement across multiple platforms, and run broadcast […]

The International Broadcasting Convention (IBC), held annually each fall in Amsterdam, provides a forum for forging new connections, reconnecting with old friends, and prompting productive conversations about the media and entertainment (M&E) industry, as well as topics like AI, sustainability, and diversity, equity, and inclusion. Amazon Web Services (AWS) participated in IBC 2024 with more […]

In today’s streaming landscape, personalization and an enhanced user experience are paramount. This walk-through proposes a dynamic Free Ad-supported Streaming Television (FAST) channels solution integrated with generative AI to enrich the user experience. This solution achieves personalization based on targets, segments and any other information related to the user. By delivering personalized content, FAST channels […]

This post was co-authored by Chris McGuire, SVP Products, ThinkAnalytics. ThinkAnalytics is an AWS ISV Partner specializing in personalized content discovery, metadata, viewer insight, and targeted advertising for media and entertainment. ThinkAnalytics offers tools for AI-powered content recommendations, channel creation, and scheduling. Major broadcasters and streaming services around the world use the company’s products. At […]

This blog post walks through a content localization approach where English is translated to Korean. In media production, subtitling plays a crucial role in augmenting viewer comprehension by providing transcriptions that facilitate translation from one language to another. This capability has helped expedite the globalization of media content. For example, the popular Netflix show Squid […]

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

AWS customers reveal generative AI-powered technologies at Cannes Lions, debut data privacy advancements The advertising and marketing industry is no stranger to rapid transformation. At the Cannes Lions International Festival of Creativity June 17—21, thousands of advertising, marketing, and media and entertainment professionals from around the world come together to celebrate innovative work and discuss […]