Category: Media Services

At Amazon Web Services (AWS), we are delighted to introduce the next revision to the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The expanded VSA Lens consists of a Lens whitepaper and custom lens, which will become available in the public AWS Well-Architected custom lens GitHub repository. The April 25, 2025 launch of the original […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]

The Paris 2024 Olympic Games represented much more than a sporting celebration—they marked a revolution in how global events are broadcast and monetized. France Télévisions, with its heritage of over 60 years of Olympic coverage, partnered with Amazon Web Services (AWS) to tackle this unprecedented technological challenge, leveraging the AWS Countdown program to ensure optimal […]

In today’s connected world, many tasks previously accomplished in-person are now done remotely over the internet, from education and training, to work and medical appointments. Offering a secure platform for online exam administration, education technology provider Educational Testing Service (ETS)-Wheebox supports nearly three million exams each year and is growing fast. With an infrastructure built […]

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

The CBC/Radio-Canada is Canada’s national public broadcaster, providing a range of programming through its websites, streaming services, podcasts, television and radio. With the rising danger of AI-created deepfakes and the erosion of trust in media, CBC/Radio-Canada needed a way to demonstrate the authenticity of its videos to maintain the confidence of the Canadian public. The […]

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]

This blog post was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years […]