AWS for M&E Blog

Category: Media Services

Maestro brings monetization and interactivity to streaming with Amazon IVS

Video is a powerful tool for businesses and brands, but delivering a high-quality, engaging stream to viewers requires complex technology on the backend. Maestro, a white-label solution for creating powerful direct-to-consumer video experiences, provides tools for customers to create live and on-demand video businesses by simplifying the setup, management, and monetization of interactive live streams. […]

Media2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI

Overview Contextual advertising matches advertisements to the content a user consumes, creating a personalized advertising experience. It involves three key players: publishers (website or content owners), advertisers, and consumers. Publishers provide the platform and content, while advertisers create contextually tailored ads. Consumers engage with the content, and relevant ads display based on context. A challenge […]

Create a conda package and channel for AWS Deadline Cloud

AWS Deadline Cloud is a fully managed service from Amazon Web Services (AWS) that enables you to have a scalable, fully managed visual compute farm up and running in minutes. Executing render jobs for digital content creation (DCC) applications like Blender, Houdini, Maya, and Nuke can be a rapid, turnkey experience with Deadline Cloud Sevice-Managed Fleets […]

How to: Use AudioShake to improve accuracy in localization, transcription, and captioning workflows on AWS

This blog is co-authored by Jessica Powell, AudioShake. Introduction A significant market opportunity exists for individual creators and organizations to provide transcription, dubbing, and captioning services to reach global audiences rapidly. By quantifying demand and optimizing these services, providers can deliver high-quality viewing experiences for consumers worldwide. Automated speech recognition (ASR), artificial intelligence (AI), and […]

Getting started with the workflow monitor for AWS Media Services

Introduction One common feature request from customers using AWS Media Services is the ability to visualize and monitor live video workflows. To address this, Amazon Web Services (AWS) introduced the workflow monitor for AWS Media Services and Amazon CloudFront. The workflow monitor provides a visual representation of services and connectivity in a video workload. In addition, the […]

Live shopping platform Voggt reduces live stream latency with Amazon IVS

Online marketplace Voggt is on a mission to make shopping more fun. More than one million users across Europe use the mobile-first application, which combines live video and ecommerce to buy and sell goods through interactive, community-driven experiences. To take its offering to the next level, Voggt integrated Amazon Interactive Video Service (Amazon IVS), a […]

AWS Direct-to-Consumer & Streaming Showcase at NAB Show 2024

The Amazon Web Services (AWS) for Media & Entertainment Direct-to-Consumer & Streaming solution area provides services and solutions to help media and entertainment (M&E) companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to enable rich customer experiences with live, linear, and on-demand content. At the 2024 NAB Show in […]

A deep dive into IMF and AWS Elemental MediaConvert

What is IMF? How does it differ from traditional files? The Interoperable Master Format (IMF) is a standardized system for organizing and sharing digital content, which brings significant benefit to the media and entertainment (M&E) industry. It works as a universal framework that simplifies distribution of file-based audio and video across different platforms, devices, and […]

The Getting Started Series: Fundamentals for streamlining your creative pipeline with AWS Deadline Cloud

Traditional on-premises render farms often pose significant operational challenges, including hardware procurement, software licensing management, and scalability constraints. However, in the rapidly evolving world of visual effects (VFX) and animation, efficient rendering pipelines are vital to meeting tight deadlines and delivering high-quality content. This is where AWS Deadline Cloud comes into play, offering a fully […]

Analyzing and tagging video for optimal ad targeting and placement

Introduction The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical. For video, these engines rely on rich meta-information to deliver relevant suggestions. However, the sheer volume of […]