AWS Media Blog

Tag: personalization

NBCUniversal International’s reality on-demand OTT platform hayu adds personalization and data analysis with AWS

Thanks to hayu – a unique multichannel OTT video service that’s dedicated to reality TV programming – international viewers have access to new episodes of their favorite programs on the same day as their US broadcast. First launched in the UK, Ireland, and Australia in 2016, the hayu service is now available in 27 countries […]

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What’s new in recommender systems

With the ever-increasing selection of direct to consumer (DTC) platforms available today, most consumers cannot subscribe to all platforms. Subscription/purchase decisions are driven both by content (what shows/movies a platform has) and user experience (how easy a platform is to use). Consumers today expect real-time, curated experiences as they consider, purchase, and engage with content. […]

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AWS Media Insights: See the keynote on demand and explore upcoming sessions

The media industry is in the midst of massive and accelerating transformation. Watch the keynote presentation from this month’s AWS Media Insights Webcast Series to learn the trends that are changing the way content is created, distributed and consumed, and the implications for organizations across the media supply chain. Presenters also share the latest announcements […]

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[Updated 1/13] Watch now: M&E sessions from AWS re:Invent 2019

With AWS re:Invent 2019 complete, videos and presentation materials from the Media & Entertainment sessions are now being published. Check out our re:Invent playlist for the latest Media Solutions Track sessions ready for viewing, including: MDS201 Latest Media & Entertainment industry news from AWS MDS202 Optimizing live video feeds to the cloud and the consumer, […]

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Streaming Media readers choose AWS

This year, the Streaming Media Readers’ Choice Awards engaged more than 2,700 voters who cast nearly 28,000 votes in 28 categories covering a variety of technologies, from analytics to webcasting and everything in between. Among the winners announced on November 20 at Streaming Media West in Los Angeles were five AWS products and services that […]

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SCTE 35-based dynamic ad insertion for live streaming with Unified Origin and AWS Elemental MediaTailor

Guest authored by: Unified Streaming The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. By combining Unified Streaming’s Unified Origin for Live with AWS Elemental MediaTailor for server-side ad insertion, you can do DAI (Dynamic Ad Insertion) for […]

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Monetizing encrypted live stream with AWS Elemental MediaTailor

Configuring AWS Elemental MediaTailor to enable ad insertion for an encrypted HLS live stream is no different than for a live stream in the clear. Behind the scenes, MediaTailor ensures that the protected content stays encrypted by preserving the appropriate HLS key tags (EXT-X-KEY). Meanwhile, it leaves the ads unencrypted by setting the same HLS […]

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Video on demand ad insertion with AWS Elemental MediaTailor

Monetizing your HLS Video On Demand (VOD) assets couldn’t be easier using AWS Elemental MediaTailor. MediaTailor simply needs access to your HLS media asset, and an Ad Decision Server (ADS). Try it for yourself by following this tutorial we’ve made available via GitHub http://bit.ly/mediatailor-vod The tutorial will walk you through creating an AWS Elemental MediaTailor […]

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Creating a custom AWS Elemental MediaTailor metric and Amazon CloudWatch alarm

In a previous blog, we demonstrated how to programmatically access default logs and metrics provided by AWS Elemental MediaTailor. In this post, we will walk through creating our own metric using the MediaTailor log groups that have been made available in Amazon CloudWatch. At a glance, this is what we will do: Create an IAM […]

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Build your own VAST 3.0 response XML to test with AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

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