AWS Media Blog

Tag: personalization

[Updated 1/13] Watch Now: M&E Sessions from AWS re:Invent 2019

With AWS re:Invent 2019 complete, videos and presentation materials from the Media & Entertainment sessions are now being published. Check out our re:Invent playlist for the latest Media Solutions Track sessions ready for viewing, including: MDS201 Latest Media & Entertainment industry news from AWS MDS202 Optimizing live video feeds to the cloud and the consumer […]

Read More

Streaming Media Readers Choose AWS

This year, the Streaming Media Readers’ Choice Awards engaged more than 2,700 voters who cast nearly 28,000 votes in 28 categories covering a variety of technologies, from analytics to webcasting and everything in between. Among the winners announced on November 20 at Streaming Media West in Los Angeles were five AWS products and services that […]

Read More

SCTE 35-based Dynamic Ad Insertion for Live streaming with Unified Origin and AWS Elemental MediaTailor

Guest authored by: Unified Streaming The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. By combining Unified Streaming’s Unified Origin for Live with AWS Elemental MediaTailor for server-side ad insertion, you can do DAI (Dynamic Ad Insertion) for […]

Read More

Monetizing Encrypted Live Stream with AWS Elemental MediaTailor

Configuring AWS Elemental MediaTailor to enable ad insertion for an encrypted HLS live stream is no different than for a live stream in the clear. Behind the scenes, MediaTailor ensures that the protected content stays encrypted by preserving the appropriate HLS key tags (EXT-X-KEY). Meanwhile, it leaves the ads unencrypted by setting the same HLS […]

Read More

Video On Demand Ad Insertion with AWS Elemental MediaTailor

Monetizing your HLS Video On Demand (VOD) assets couldn’t be easier using AWS Elemental MediaTailor. MediaTailor simply needs access to your HLS media asset, and an Ad Decision Server (ADS). Try it for yourself by following this tutorial we’ve made available via GitHub http://bit.ly/mediatailor-vod The tutorial will walk you through creating an AWS Elemental MediaTailor […]

Read More

Creating a Custom AWS Elemental MediaTailor Metric and Amazon CloudWatch Alarm

In a previous blog, we demonstrated how to programmatically access default logs and metrics provided by AWS Elemental MediaTailor. In this post, we will walk through creating our own metric using the MediaTailor log groups that have been made available in Amazon CloudWatch. At a glance, this is what we will do: Create an IAM […]

Read More

Build Your Own VAST 3.0 Response XML to Test With AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

Read More
SSAI

Why is Server-Side Ad Insertion Important?

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]

Read More

Transforming the Video Experience with AI: Granular Personalization at Scale

When consumers browse content in any video service, the program artwork is a large factor in what they choose to watch. There are a few generalizations we can make when it comes to generating appealing artwork. For example, according to research done by Netflix, images that have expressive facial emotion conveying the tone of the […]

Read More