The innovation pathway

begins with the customer

Uncovering Amazon's culture of innovation

Working backwards and innovating on behalf of customers is in Amazon’s DNA. Learn more about our unique culture and how we innovate through four distinct elements: Culture, Mechanisms, Architecture, and Organization. As Principle Evangelist with Amazon’s Customer Experience team, Stephen Brozovich’s role is to help AWS customers around the world unlock innovation and invention within their own organizations by sharing some of the lessons Amazon has learned throughout its own journey.

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