Why Ferrari chooses AWS

“Ferrari and AWS both represent excellence in their fields. As our Official Cloud Provider, I firmly believe AWS will enable our company to become a data-driven organization that uses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver continuously more exciting driving experiences.”

Mattia Binotto, Team Principal of Scuderia Ferrari

Powering innovation on the road and track

Together, AWS and Ferrari will accelerate innovation across the Ferrari organization, including their road cars department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 team.  Taking advantage of the breadth and depth of AWS services and global infrastructure, including the AWS Europe (Milan) region, Ferrari customers and fans will have access to exciting driver and racing experiences.

Car design

Ferrari is using AWS to run car performance simulations of various racing and driving conditions using high-performance computing (HPC). Ferrari can run thousands of simulations to gain insights faster than running simulations, encouraging experimentation and innovation in design.

Fan engagement

Scuderia Ferrari will use technologies like compute and media services to build a new digital fan engagement platform via a mobile app. The app will deliver a fully personalized experience that informs, educates, and entertains fans about one of the most storied teams in racing history.

Better consumer interactions

Ferrari will be able to quickly create, deploy, and scale digital experiences for Ferrari enthusiasts. Customers will be able to custom-build their car and immerse themselves in high-resolution visualizations, and also manage an owner’s service and maintenance information through Ferrari’s Vehicle Information Hub.

AWS is the Official Cloud, Machine Learning, and Artificial Intelligence Provider for Ferrari S.p.A.