Round Table Sessions

• Are product development teams ready for AI?

  Artificial intelligence (AI), generative AI (GenAI) and machine learning (ML) are transforming the products being developed, but are they ready to transform the processes used to develop them? Smarter products, innovative power systems, connected mobility, and many other innovations are challenging the status quo in development methods. This roundtable discussion will focus on the development process innovations needed to accelerate the next generation of products, technologies, and services.  

• Accelerating the paradigm shift in vehicle software development

  Automakers, supply chain partners, and software suppliers are leveraging the power of the cloud to enable the paradigm shift needed to scale and accelerate software development cycles, greatly reducing the longstanding dependencies on hardware availability for software testing and validation. In this roundtable, we'll outline and discuss how the addition of Generative AI within end-to-end workflows can provide next-level gains in developer productivity, efficiency, and quality.
  

• Industry ecosystem collaboration; the key to accelerating software defined vehicles
  

  Industry collaboration is critical to developing future complex automotive systems in the software defined era. Delivering on the promise of software-defined vehicles to improve time to market and new business models can benefit organizations across the automotive software value chain. In this roundtable, we will discuss key challenges to scaling software defined vehicle platform development, outline how virtualized hardware and cloud-native tools help address those challenges, and propose new opportunities for industry collaboration to further accelerate vehicle software development.
  

• Cost, effort, re-usability, time-to-market: the value Generative AI brings to ADAS data driven development
  

  Artificial intelligence (AI) and generative AI (GenAI) are revolutionizing the automotive industry. In this peer-to-peer roundtable, we'll discuss how and where this transformative technology is being implemented and used within the ADAS and autonomous driving data driven  development process, and more importantly, how it is translating to positive business outcomes.
  

• The future of connected mobility
  

  Automakers are delivering on the promise of software-defined vehicles, utilizing connected mobility platforms and vehicle data to develop and deploy personalized features that enhance the in-vehicle experience. In this round table we will look 5-10 years into the future, outline the new set of data and V2x challenges, and discuss how connected mobility platforms will need to evolve to ensure next-generation vehicle platforms deliver always-on experiences.
  

• How Data Shapes the Future of Electric Mobility
  

  The experience of driving an electric vehicle (EV) notably contrasts with that of an internal combustion engine (ICE) vehicle. Factors such as range and refueling, once overlooked by traditional drivers, are now pivotal considerations for EV adoption. In this round table, we will explore the pivotal role of data in enhancing the EV driving and charging experiences.
  

• Are manufacturers ready to unlock the transformative benefits of data and advanced analytics that lead them into software defined factories?
  

  Manufacturers recognize that they have a wealth of data across the factory floor that can help unlock operational efficiencies. They are faced with the complex challenge of accessing, organizing and contextualizing data across legacy and disparate IT and OT systems at scale to generate real-time actionable insights. In this round table, join peers from across the industry to first outline the challenges and barriers being faced in achieving this at scale, then share how your organization is using data and advanced analytics (AI, ML and Generative AI) to connect the factory but also control the factory with data driven decisions and workflows.  

• Utilizing available data sources to alleviate future supply chain concerns
  

  Supply Chain issues continues to be a problem for the manufacturing industry. With many different regulations that are occuring around the world that are affecting Carbon Tracking reporting, could this same data be used to understand where potential supply chain disruptions may occur, giving you visibility to issues before they potentially occur. While it comes down to the data, the key is how this data is securely shared and ultimately used. What are the barriers you are seeing in this space and how have you solved any of these.
  

• Data-Driven Sustainability: Unlocking Business Value
  

  Meeting compliance and regulatory reporting requirements necessitates data aggregation from diverse sources. This round table aims to explore effective strategies for tracking data across various use cases, including ESG reporting, Product Carbon Footprint, Digital Product Passport, etc., with a focus on leveraging them to drive business value.
  

• Accelerating continuous improvement with digital thread visibility and automated intelligence
  

  As manufacturers drive continuous improvement in production operations, results can be magnified by combining traditional methodologies, such as Lean Six Sigma, with new technologies, such as artificial intelligence and connected machines. In this session, we will discuss best practices for integrating the cloud-based "tools in the toolbox" to increase the speed of continuous improvement and leveraging automation to sustain results.
  

• Driving the Future of Automotive Retail: Personalized Experiences and Secure Transactions
  

  The digital transformation of the automotive industry is reshaping the way consumers purchase vehicles. This roundtable discussion will explore the opportunities and challenges presented to deliver customer-centric, multi-channel, digital retail experiences powered by cloud technologies. Key topics include: personalization strategies using AI and data analytics, frictionless payments and loan processing solutions, real-time dealer interactions, privacy and security considerations in the digital retail environment, and emerging trends for automotive commerce. Join industry experts to discuss how cutting-edge solution can drive customer satisfaction, streamline operations, and keep you ahead of this rapidly evolving industry.
  

• Getting Started: Generative AI and Immersive Technology in Automotive Pre-Sales
  

  This roundtable discussion will explore the transformative impact of Generative AI and immersive technologies like AR/VR in the automotive pre-sales process. Participants will discuss how AI-powered tools, digital sales assistants, and rapid content creation enable personalized customer experiences. The role of digital showrooms, 3D configurators, and virtual test drives in elevating the pre-sales journey will also be examined. Participants will gain insights into deploying these transformative generative AI technologies to enhance the pre-sales journey by better engaging, informing, and guiding prospective car buyers.
  

• Unlocking Data-Driven Innovation: Accelerating the Automotive Enterprise Flywheel
  

  In the era of data abundance, businesses are drowning in information but starving for insights. Generative AI and AWS native solutions promise to help democratize data access and empower non-technical users to leverage the power of data and AI without coding skills. Join us as we discuss the transformative power of no-code solutions, enabling seamless data ingestion, processing, governance, and visualization across the enterprise. Consider how cloud services and features are breaking down silos, fostering cross-team collaboration, and empowering data-driven storytelling and decision-making.
  

• How important are LLMs and voice for customer value in the vehicle?
  

  LLMs will disrupt the voice experience and bring voice assistant value for customers to the next level. In this panel, we will discuss about the automotive-specific requirements for LLM-based voice products. What are the obstacles hindering implementation from a technological and from a commercial perspective? Listen in to leading voice and digital cabin experts discussing what is needed to bring GenAI into the customer cockpit.
  

• Is security top of mind when adopting Generative AI?
  

  As Generative AI ignites innovation within automotive and manufacturing, organizations are seeking tools and answers to help drive requirements around generative AI governance, compliance, legal, privacy, threat mitigations, resiliency, and more. In this round table, we discuss the types of generative AI solution patterns, unique security considerations, and security practices that can be leveraged to support responsible adoption of Generative AI while enabling your business to move at an ever-increasing pace.
  

• The Changing Automotive Regulatory Landscape
  

  This round table will focus on the changing automotive regulatory landscape, including increasing regulations related to data privacy, automotive cybersecurity, AI, etc.  We will first outline some of the use-cases and challenges being faced, then discuss how we can best collaborate to help address the changing regulatory landscape to drive new efficiencies within the automotive industry.
  

Industry Perspectives: Generative AI Adoption in Automotive