AWS for M&E Blog

A phrase often heard in the media industry is: We’ve always done it this way. As an industry, we need fresh ideas and new approaches to keep pace with with rapid technological change and evolving audience demand for content at unprecedented scale and speed. As Amazon Web Services (AWS) specialists working with creative businesses, we […]

At Amazon Web Services (AWS), we are delighted to introduce the next revision to the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The expanded VSA Lens consists of a Lens whitepaper and custom lens, which will become available in the public AWS Well-Architected custom lens GitHub repository. The April 25, 2025 launch of the original […]

When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]

This blog post was co-authored by Markus Brunnschneider, Head of Game and Tactical Analysis, Squad Planning and Scouting, International Football Institute. Traditional football clubs generate vast amounts of player data but often struggle to transform it into competitive advantages. Holstein Kiel solved this challenge by implementing an AI-powered scouting platform using OpenAI models on Amazon […]

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]

This blog post was co-authored by Jhon Valencia (SVP of Technology & Data), Preston Porter (Vice President of Operations), and Claire McCue (Director of Marketing) at BMG360. When you depend on high-volume lead generation, media buying efficiency directly impacts revenue and scalability. However, as campaigns expand across channels, optimizing traditional media (like TV and radio) […]

In the dynamic world of sports broadcasting, a subtle revolution was unfolding behind the scenes during the Paris 2024 Olympic Games. While millions of viewers watched the athletes’ feats on their screens, few suspected the technological mastery at play behind the curtain. Drawing on its legacy of innovation since the first Olympic broadcasts in 1960, […]

The Paris 2024 Olympic Games represented much more than a sporting celebration—they marked a revolution in how global events are broadcast and monetized. France Télévisions, with its heritage of over 60 years of Olympic coverage, partnered with Amazon Web Services (AWS) to tackle this unprecedented technological challenge, leveraging the AWS Countdown program to ensure optimal […]

Visual Effects (VFX) bidding represents one of the most critical, yet time-consuming, processes in the entertainment industry. Traditionally, this complex task falls on the shoulders of one or more individuals who must draw upon years of accumulated knowledge to accurately estimate project costs, timelines, and resource requirements. They consider countless variables, from the intricacy of […]