AWS for M&E Blog
DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]
Guidance for a media lake on AWS: Accelerate media operations with agentic AI
Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]
Cires21 MediaCopilot streamlines video content creation with AWS
This blog was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years of […]
Introducing: Guidance for audio quality control with TAG Video Systems and AWS
Modern broadcast and streaming operations face unprecedented challenges in maintaining professional-grade audio quality while scaling to meet growing content demands. Traditional hardware-based monitoring solutions struggle to be flexible and cost-effective, as well as meet geographic distribution required for today’s cloud-first media workflows. Audio quality control (QC)—from loudness compliance to real-time stream analysis—has become increasingly complex […]
KKBOX enhances music recommendations with Amazon Personalize
This blog is co-authored by Abbie Lin, Assistant Manager, KKBOX. KKBOX, the leading music streaming platform in Taiwan and across Asia, is using Amazon Personalize to elevate its recommendation engine—delivering more relevant, diverse content with less operational overhead. Serving over 12 million users across Taiwan, Hong Kong, Japan, and Singapore, KKBOX aims to deepen user […]
AWS to show new generative AI, news distribution innovations at IBC 2025
At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]
Reuters and AWS demonstrate next-generation news distribution at IBC 2025
News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]
AWS Elemental celebrates 10 years of innovation
Elemental Technologies was already making history in video processing when Amazon Web Services (AWS) acquired it in September 2015. Elemental pioneered accelerating live and on-demand video processing using GPU-based appliances, and in 2014 launched Elemental Delta, a video delivery platform providing next-generation TV services. Ten years later, and supercharged by the cloud, AWS Elemental is […]
Choosing the right AWS live streaming solution for your use case
Meeting customers at different stages of their streaming journey, we often see two distinct paths emerge: Traditional broadcasters looking to modernize their infrastructure, and digital-native companies wanting to add interactive streaming features. What unites them is the need to deliver high-quality, reliable streaming experiences to their audiences. The right Amazon Web Services (AWS) solution reduces […]
Conversational XR sports viewing experiences powered by Amazon Nova Sonic
This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]