Drive efficiency, enhance customer engagement, and accelerate innovation with generative AI. AWS for Retail and Consumer Goods, along with our partners, offer the infrastructure, models, and applications you need to transform your business.
Where generative AI can add value to Retail and Consumer Goods
Companies are investing in ways to leverage generative AI that support customers, products, employees, and IT. Explore some of the top use cases below:
![Automate processes Automate processes](https://d1.awsstatic.com/PackageOpen_BLK_gradient1.80aa9af19b3c8e26901543994ccf86185771e41d.png)
Deliver hyper-personalized customer experiences
Generate engaging subject lines, email copy, and content to create personalized campaigns unique to each recipient based on thematic connections between past purchases and recommended items.
![Redefine customer experiences Redefine customer experiences](https://d1.awsstatic.com/MobileUser_BLK_gradient1.f2112f62f63dd1bab378dc42eb924f6728a3da16.png)
Accelerate product development
Develop innovative products, ensure product accuracy online, and reduce time to market
![Improve employee productivity Improve employee productivity](https://d1.awsstatic.com/CustomerEngagement_BLK_1.87c15aa2f14e313eae7c018cd04940bf6b374117.png)
Improve employee productivity
Make better decisions using employee assistants to easily find accurate information and get answers
![Increase IT effectiveness Increase IT effectiveness](https://d1.awsstatic.com/BrowserClick_BLK_gradient.f737fe14ac9f9ba6518df401849df44f1379ee05.png)
Increase IT effectiveness
Write code faster and with fewer errors with generative AI code suggestions
Latest Retail and Consumer Goods News
![Adidas and Traeger Grills Power Data Visualization With Generative AI Adidas and Traeger Grills Power Data Visualization With Generative AI](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-01a.28cfdbb6196faa07e5bfc4d7f8c9c3c069fd0b88.png)
Adidas and Traeger Grills Power Data Visualization With Generative AI
Adidas and Traeger Grills are the latest consumer goods companies to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations. These new capabilities are being developed using Amazon Bedrock, a fully managed service that provides companies with an avenue for creating generative AI use cases without costly infrastructure investments.
![Mad Mobile Launches Concierge AI with Amazon Bedrock Mad Mobile Launches Concierge AI with Amazon Bedrock](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-02a.5527fe30a0bbdd1ad6354acd866135d09755d1ea.png)
Mad Mobile Launches Concierge AI with Amazon Bedrock
Mad Mobile, a leading provider of retail technology solutions, has announced the launch of Concierge AI, a groundbreaking artificial intelligence (AI) tool powered by Amazon Bedrock designed to empower retail associates and enhance the customer experience. Combining Natural Language Processing (NLP) and predictive and generative AI, Concierge AI will help revolutionize how associates engage with customers, making each interaction more meaningful and impactful.
![The Very Group Selects AWS to Transform the Shopping Experience with Generative AI The Very Group Selects AWS to Transform the Shopping Experience with Generative AI](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-07a.020bf981610d380eab99ba37309841fb05db66d4.png)
The Very Group Selects AWS to Transform the Shopping Experience with Generative AI
The Very Group announced an expanded collaboration with Amazon Web Services (AWS) to accelerate retail innovation with generative AI. As part of the collaboration, The Very Group will launch a new Gen AI Innovation Lab powered by generative AI, machine learning, and storage capabilities to deliver interactive and personalized digital shopping experiences to millions of customers.
Get Inspired
Hear from AWS experts on how generative AI is transforming the industry
How to go from data to insights with generative AI
Discover why generative AI is so powerful
Learn how generative AI can influence financial performance
Reshaping Smart Stores with generative AI
How brands can activate use cases with Amazon Bedrock
How the future of fashion will become more personal with generative AI
Discover more customer success stories: Retail | Consumer Goods ›
How to go from data to insights with generative AI
Discover why generative AI is so powerful
Learn how generative AI can influence financial performance
Reshaping Smart Stores with generative AI
How brands can activate use cases with Amazon Bedrock
How the future of fashion will become more personal with generative AI
Discover more customer success stories: Retail | Consumer Goods ›
Retail and Consumer Goods Resources
Explore the potential of generative AI
![Generative AI’s role in transforming online retail Generative AI’s role in transforming online retail](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-05a.b321800fcab4c11c3200f0fdf6c6b6bf23929b08.png)
Generative AI’s role in transforming online retail
Explore Mercado Libre’s innovative use of AI to reshape online retail
![Discover what IDC Retail analysts consider the most relevant AI-enabled use cases Discover what IDC Retail analysts consider the most relevant AI-enabled use cases](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-03a.af23381d34ebf83ad0b350bb60afb3edb6eb1101.png)
Discover what IDC Retail analysts consider the most relevant AI-enabled use cases
Understand speed of adoption and how to deliver business outcomes
![Generative AI accelerates customer understanding Generative AI accelerates customer understanding](https://d1.awsstatic.com/awsi-genai-retail-cpg-partner-news-08a.0ecc6b7e4c35f52ce0a7467ddd9218039a50b84e.png)
Generative AI accelerates customer understanding
Learn how The Very Group uses generative AI to improve customer experiences
![AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024 AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024](https://d1.awsstatic.com/customer-references-case-studies-logos/AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024_03.268b2030cee4ebe3b4afeef955c1de06c13be62f.jpg)
How adidas is using Amazon Bedrock
"We were excited to be part of the Amazon Bedrock preview and get our hands on the service. Bedrock quickly became a highly valued addition to our generative AI toolkit, allowing us to focus on the core aspects of our LLM projects, while letting it handle the heavy lifting of managing infrastructure. Using Bedrock, we have developed a generative AI solution that gives the community of adidas engineers the ability to find information and answers from our knowledge base through a single conversational interface, covering everything from getting started to highly technical questions.”
Daniel Eichten, VP of Enterprise Architecture, adidas
![AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024 AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024](https://d1.awsstatic.com/customer-references-case-studies-logos/AWS_ADIDAS_Leading_Cloud_Innovators_28_03_2024_03.268b2030cee4ebe3b4afeef955c1de06c13be62f.jpg)
How adidas is using Amazon Bedrock
"We were excited to be part of the Amazon Bedrock preview and get our hands on the service. Bedrock quickly became a highly valued addition to our generative AI toolkit, allowing us to focus on the core aspects of our LLM projects, while letting it handle the heavy lifting of managing infrastructure. Using Bedrock, we have developed a generative AI solution that gives the community of adidas engineers the ability to find information and answers from our knowledge base through a single conversational interface, covering everything from getting started to highly technical questions.”
Daniel Eichten, VP of Enterprise Architecture, adidas
Generative AI Partners for Retail and Consumer Goods
Discover how AWS Partners empower businesses to innovate with generative AI
Tools for Building Generative AI Applications
Generative AI-powered Applications
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