Customer Engagement & Marketing Solutions on AWS
Maximize marketing and sales effectiveness with access to unmatched insights and AI-powered solutions along every step of the consumer’s journey.
Benefits
Why AWS for Retail
Unify and make your customer data actionable in a few clicks
Unify siloed customer data from any source with purpose-built services that help you create accurate customer profiles that can be used to target and reach your ideal customers.
Deliver hyper-personalized experiences
Increase conversions with engaging, personalized web, app, and campaign recommendations, and create transformative experiences with copy and imagery powered by generative AI.
Optimize advertising and marketing campaign results
Improve advertising planning, activation, measurement, and optimization to help reduce customer acquisition costs and maximize returns.
Provide superior customer service and improve first-contact resolution
Quickly and efficiently provide accurate customer support using AI-powered contact center solutions.
Retail use cases
Customer 360
Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.
Personalization
Use artificial intelligence and machine learning to personalize recommendations across email, your website, and more.
Retail media networks
Build the advertising infrastructure to reach and engage shoppers, whether that means shopping online, in stores, or browsing an app.
Chatbots & virtual assistants
Create virtual assistants to provide shoppers and employees with answers and products.
Retail services and solutions
Customer stories
The Coca-Cola Company Transforms Consumer Experiences with Unified Consumer Data Solutions Built on AWS
Coca-Cola built its Consumer Data Service (CDS 2.0) on AWS, unifying over a billion consumer data points across 200 brands so they can get better consumer insights and scale marketing campaigns within weeks instead of years.
Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect
Morrisons used Amazon Connect to deliver a self-serve contact center in 8 weeks to better service its 11 million weekly customers.
Cencosud uses Amazon Personalize to enhance the digital shopping experience
Cencosud, Chile’s largest retail company, chose Amazon Personalize to optimize their online shopping experience for customers by recommending products that would boost user engagement.
Danone Indonesia unifies customer data to drive engagement and retention
Danone Indonesia leveraged AWS Competency Partner, Treasure Data, to consolidate fragmented data sources, creating a unified customer view, improving targeted marketing, lowering cost per lead, and enhancing customer engagement.
Automate Product Inventory Updates to Customers Based on Their Interests
Discover a solution that automates the process of capturing your customers’ interests in a product category so you can tailor your marketing messages.
Consumer goods use cases
Consumer 360
Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.
Advertising and marketing optimization
Gain better insights and improve the efficiency of advertising and marketing spend using AWS Clean Rooms and Amazon Marketing Cloud.
Contact center modernization
Improve consumer interactions, increase flexibility, and drive down costs with advanced cloud-based contact center solutions.
Trade promotion management
Optimize trade spend and focus investments on trade promotions that help them meet revenue growth goals.
