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Customer Engagement & Marketing Solutions on AWS

Maximize marketing and sales effectiveness with access to unmatched insights and AI-powered solutions along every step of the consumer’s journey.

Benefits

Why AWS for Retail

Unify siloed customer data from any source with purpose-built services that help you create accurate customer profiles that can be used to target and reach your ideal customers.

Increase conversions with engaging, personalized web, app, and campaign recommendations, and create transformative experiences with copy and imagery powered by generative AI.

Improve advertising planning, activation, measurement, and optimization to help reduce customer acquisition costs and maximize returns.

Quickly and efficiently provide accurate customer support using AI-powered contact center solutions.

Retail use cases

Customer 360

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Personalization

Use artificial intelligence and machine learning to personalize recommendations across email, your website, and more.

Retail media networks

Build the advertising infrastructure to reach and engage shoppers, whether that means shopping online, in stores, or browsing an app.

Chatbots & virtual assistants

Create virtual assistants to provide shoppers and employees with answers and products.

Customer stories

The Coca-Cola Company Transforms Consumer Experiences with Unified Consumer Data Solutions Built on AWS

Coca-Cola built its Consumer Data Service (CDS 2.0) on AWS, unifying over a billion consumer data points across 200 brands so they can get better consumer insights and scale marketing campaigns within weeks instead of years.

The Coca-Cola logo displayed on a white background. Used for a customer story or case study on the AWS website.

Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

Morrisons used Amazon Connect to deliver a self-serve contact center in 8 weeks to better service its 11 million weekly customers.

The Morrisons logo featuring yellow leaves above the brand name with the text 'Since 1899' underneath, on a white background.

Cencosud uses Amazon Personalize to enhance the digital shopping experience

Cencosud, Chile’s largest retail company, chose Amazon Personalize to optimize their online shopping experience for customers by recommending products that would boost user engagement.

Logo of Cencosud, featured in an AWS customer story asset. The design shows the Cencosud name in blue with circular elements on a white background.

Danone Indonesia unifies customer data to drive engagement and retention

Danone Indonesia leveraged AWS Competency Partner, Treasure Data, to consolidate fragmented data sources, creating a unified customer view, improving targeted marketing, lowering cost per lead, and enhancing customer engagement.

Logo for Danone with the tagline 'One Planet. One Health.' on a white background.

Automate Product Inventory Updates to Customers Based on Their Interests

Discover a solution that automates the process of capturing your customers’ interests in a product category so you can tailor your marketing messages.

A person uses a tablet displaying a warehouse management dashboard in front of shelves stacked with boxes and inventory in a warehouse storage facility.

Consumer goods use cases

Consumer 360

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Advertising and marketing optimization

Gain better insights and improve the efficiency of advertising and marketing spend using AWS Clean Rooms and Amazon Marketing Cloud.

Contact center modernization

Improve consumer interactions, increase flexibility, and drive down costs with advanced cloud-based contact center solutions.

Trade promotion management

Optimize trade spend and focus investments on trade promotions that help them meet revenue growth goals.

Key Retail partners

Key Consumer goods partners