AWS for Media & Entertainment Blog

News, customer stories, and technical guidance to help you create, deliver, and monetize your content

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Showing results: 1-4
Total results: 16

  • 11 Sep 2024

    Introducing AWS Elemental MediaLive Anywhere: Cloud-controlled live video encoding on your own infrastructure

    Dan Gehred
    Background Today, broadcast, live streaming, and video distribution customers with on-premises sources or local network destinations have a range of choices when building live video workflows. These options all have trade-offs, and none are ideal when hybrid deployments on both ground and cloud are required. Customers can purchase and deploy on-premises encoding appliances and software, [...]

  • 04 Sep 2024

    AWS to highlight generative AI, cloud advancements at IBC 2024

    Lisa Epstein
    With the annual International Broadcasting Convention (IBC) around the corner, Amazon Web Services (AWS) is gearing up to showcase the latest media & entertainment (M&E) innovations from artificial intelligence (AI) to live cloud production solutions. In addition to hosting meetings and demos in its double-decker stand (5.C90) in Hall 5 at the RAI from September [...]

  • 27 Jun 2024

    Create a conda package and channel for AWS Deadline Cloud

    Mark Wiebe, Sean Wallitsch
    AWS Deadline Cloud is a fully managed service from Amazon Web Services (AWS) that enables you to have a scalable, fully managed visual compute farm up and running in minutes. Executing render jobs for digital content creation (DCC) applications like Blender, Houdini, Maya, and Nuke can be a rapid, turnkey experience with Deadline Cloud Sevice-Managed Fleets [...]

  • 08 May 2024

    NHL breaks the ice with cutting-edge live cloud production powered by AWS

    Andrew Reich, Alex Murel, Alex Norrman, Luke Potter
    Live sports production has followed the same formula for decades. To send broadcasts out to fans, production teams have relied on massive production trucks to distribute game feeds from arenas to a fixed control room with workstations and production gear. The National Hockey League (NHL), one of the biggest sports leagues worldwide, is shaping the [...]

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  • Nomalab automates ad break detection in media workflows with AWS
    Thomas Buatois, Iryna Oliinykova, Ken Shek, 04/04/2025
    The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the [...]
  • New guidance and tools: Cloud-native fast-turnaround media workflows on AWS
    Chris Swan, Dan Johns, John Biltcliffe, Robin Figueirado, 04/03/2025
    At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) [...]
  • New multi-partner live cloud production workshop supported by AWS
    Noor Hassan, 04/02/2025
    As live cloud production (LCP) workloads gain more momentum, customers want to deploy, integrate, and scale their systems more easily while gaining workflow observability. This includes gaining insights into the infrastructure, exposing meaningful application metrics, and monitoring their media assets in the cloud with comparable operational familiarity to their on-premises deployments. To help partners and [...]
  • AWS Audio Innovation showcase at NAB 2025
    Christopher Bell, Brandon Lindauer, 04/02/2025
    At NAB 2025, April 5-9 in Las Vegas, NV, Amazon Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription [...]
  • Tubi smashes the Super Bowl live stream record by teaming up with AWS
    Alex Dunn, Joy Ragin, 04/01/2025
    The most watched sporting event in the United States, the annual National Football League (NFL) championship game is a high stakes broadcast with little room for error. So, when Fox Corporation’s ad-supported streaming service, Tubi, started planning to simulcast FOX’s Super Bowl LIX broadcast, the company immediately focused on preparing its infrastructure to support unprecedented [...]
  • AWS showcases innovation in media and entertainment with cloud and generative AI at NAB 2025
    Colin Cupp, Tiffany Pfremmer, 03/31/2025
    Thousands of media and entertainment (M&E) visionaries, technologists, and storytellers will soon gather in Las Vegas for the annual NAB Show from April 5-9, 2025. Amazon Web Services (AWS) will put attendees in the driver’s seat with immersive demos and thoughtful insights shaping the future of the industry, from generative AI to live cloud production. [...]
  • MasterClass enhances video quality and reduces costs with AWS Media Services
    Dan Gehred, Matt Carter, 03/25/2025
    For many, cooking alongside Gordon Ramsay or writing with Shonda Rhimes may seem like pure fantasy, but streaming platform MasterClass makes these experiences a reality. The streaming platform offers more than 200 classes, delivered by the world’s best instructors. With video at the core of the MasterClass experience, the company looked to Amazon Web Services [...]
  • How to render a Blender scene on AWS Deadline Cloud
    Stephen Crowe, 03/12/2025
    Amazon Web Services (AWS) Deadline Cloud is a fully managed service that streamlines render management for teams creating computer-generated 2D/3D graphics and visual effects for films, TV shows, games, industrial design, and architecture. Deadline Cloud comes with a fully supported integration for Blender. It is the quickest way to render Blender scenes on AWS while [...]
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