Posted On: Nov 26, 2017

Today we announced the general availability of AWS Elemental MediaTailor, a content personalization and monetization service that allows video providers to serve video with targeted ads to end users while maintaining broadcast quality-of-service in multiscreen video applications. Advertising is inserted upstream before delivery, on the server side; so, a continuous stream arrives at the consumer device, eliminating any possibility of discrimination between content and commercials. Ads are better monetized, maintain video quality that consistently matches the primary content, and are simpler to manage across multiplatform environments. AWS Elemental MediaTailor offers managed transcoding of ad content to provide the best end user experience while also enabling standards-based client- and server-side ad reporting within a single service. Customers are given full control over the player, origin, and CDN while providing the highest-quality viewer experience.

This service functions independently or as part of AWS Media Services, a family of services that form the foundation of cloud-based video workflows and offer customers the capabilities they need to create, package, and deliver video.

AWS Elemental MediaTailor is available in the US East (Virginia), and EU (Ireland) regions. To learn more, please visit