Amazon SES now lets you use your existing IP address ranges to send email

Posted on: Jan 6, 2020

Amazon Simple Email Service (Amazon SES) now includes a feature called Bring Your Own IP (BYOIP), which makes it possible to use Amazon SES to send email through publicly-routable IP addresses that you already own.

Mailbox providers—such as Gmail and Hotmail—use several variables to determine whether to place your email in the inbox or the spam folder. An important factor in determining where to place an email is IP address that the email was sent from. If an IP address range has cultivated a positive reputation over the years, changing to a new range means rebuilding that reputation. Additionally, some senders ask their partners and customers to whitelist their IP ranges to ensure that their messages are always delivered. Customers who have these specific requirements can now use Amazon SES to power their email-sending systems.

Amazon SES is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. You can use our SMTP interface or one of the AWS SDKs to integrate Amazon SES directly into your own systems and applications.

This feature is available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia-Pacific (Mumbai), Asia-Pacific (Sydney), Europe (Frankfurt), and Europe (Dublin). To learn more about BYOIP, see Using Your Own IP Addresses in the Amazon SES Developer Guide.