Posted On: Jan 27, 2021

Amazon Simple Email Service (Amazon SES) now enables you to assign a configuration set to an email identity, such as a specific email domain or individual email address. This allows rules from the configuration set to be applied to all emails sent from that email identity. Configuration sets are a grouping of rules that enable customers to publish open, click, send, delivery, bounce, and complaint events from sent emails. They are also used to organize sending results from IP address pools. For example, customers can associate one pool of dedicated IP addresses for sending marketing communications, and another for sending transactional emails.

Many customers integrate third party applications with Amazon SES for sending email. Some of these third party applications do not have the capability to specify a configuration set when sending emails with Amazon SES. With this launch, customers can use a specific email identity to associate to a configuration set. Now, any third party application that integrates with Amazon SES can leverage configuration sets for email sending.

If you send emails on behalf of multiple customers, configuration set mapping using email identities allows for better management of individual customers reputation and sending. By assigning email addresses to a specific customer, for example, you can track metrics by individual customer and pause their sending if their email sending health deteriorates.

Amazon SES is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. You can use our SMTP interface or one of the AWS SDKs to integrate Amazon SES directly into your own systems and applications.

This feature is available in all Amazon SES regions. To learn more about configuration sets, see Using Amazon SES configuration sets in the Amazon SES Developer Guide.