Posted On: Jun 13, 2023

Amazon Personalize now supports Amazon Virtual Private Cloud (VPC) endpoints, allowing Amazon Personalize to communicate with your resources on your VPC without going through the open internet. Amazon VPC is a service that you use to launch AWS resources in a private virtual network that you define and manage. To connect your VPC to Amazon Personalize, you define a VPC endpoint for Amazon Personalize. An endpoint is an elastic network interface with a private IP address that serves as an entry point for traffic destined to a supported AWS service. The endpoint provides reliable, scalable connectivity to Amazon Personalize, and doesn’t require an internet gateway or VPN connection. For more information, see What is Amazon VPC in the Amazon VPC User Guide.

Amazon Personalize enables you to personalize your website, app, ads, emails, and more, using the same machine learning technology used by Amazon, without requiring any prior machine learning experience. To get started with Amazon Personalize, visit our documentation.