Posted On: Jan 25, 2024

We are excited to launch the AWS Small & Medium Business (SMB) Competency, the first go-to-market AWS Specialization designed for partners who deliver to small and medium sized customers. The SMB Competency provides enhanced benefits for AWS partners to invest and focus on SMB customer business and an aspirational bar for rising star partners to achieve. SMB Competency benefits include partners becoming the go-to standard for participation in new pilots/sales initiatives and receiving unique access to scale demand generation engines.

Small and medium businesses represent 98% of businesses across all industries, employ 67% of workers, and generate 45% of global GDP. This Competency was created to address the needs of SMB customers, as they require solutions designed with their unique needs in mind, including consideration for typical deployment models, IT capabilities, financing preferences, and requirements specific to location and industry. 

The SMB Competency differentiates AWS Partner Network (APN) members with extensive record of successfully serving SMB customers and have offerings vetted by AWS to ensure they meet the highest standards. SMB Competency Partners specialize in offerings designed to the needs of small & medium businesses - ensuring they’re always ready to meet the priorities of their end customer.

Learn more about the AWS SMB Competency and find a partner that focuses on your business outcomes.