AWS End User Messaging launches message feedback tracking

Posted on: Nov 18, 2024

Today, AWS End User Messaging now allows you to track feedback for messages sent through the SMS, and MMS channel. AWS End User Messaging provides developers with a scalable and cost-effective messaging infrastructure without compromising the safety, security, or results of their communications.

For each SMS and MMS you send, you can now track message feedback rates like one-time passcode conversions, promotional offer link clicks, or online shopping cart additions. Message feedback rates allow you to track leading indicators for message performance that is specific to your use-case.

To learn more, visit the AWS End User Messaging SMS User Guide.