Category: Compute

Video streaming is providing content creators direct data on consumer behavior like never before. However, without the proper pipeline from viewer to database, deriving insights about customer preferences and engagement can take days or weeks. In this session from the Strata Data Conference in San Jose in May 2018, Adam Ahringer, manager of software data […]

Globo is one of the world’s largest broadcasters and the leading commercial television network in South America, reaching 99.6 percent of Brazilian homes as well as more than 170 countries with its content. As the company’s content offerings have expanded and evolved, so have its technology needs, and Globo has begun tapping the AWS Cloud […]

AWS Thinkbox Deadline is a compute management solution often employed in the Media & Entertainment (M&E) and Architecture, Engineering and Construction (AEC) industries. It is used to control render farms with physical and virtual machines running both on-premises and on AWS. Once Deadline is up and running, it is natural to look into how to […]

Often times in the evening, I come across a random television commercial that has nothing to do with my interests and it totally missed the mark. Several weeks back, I began thinking, what if there was a way for advertisers to be able to dynamically adjust content based on how I was feeling? What if […]

Missed any of the media-related sessions from re:Invent? Below are the videos and slide decks (where available) for M&E-related breakouts. Click here to see the full list of M&E-related sessions across breakouts, chalktalks, and workshops. If you want to see all videos and slide decks across all re:Invent 2018, they are available here and here respectively. You […]

With over 100 launches and announcements of new services and major features during re:Invent, it can be hard for any media technologist to keep track of the most relevant for media workloads. Of the many announcements, three stood out as game changers for our M&E customers: Amazon Personalize: Leverage Amazon.com’s personalization technology to deliver personalized […]

In this case study, learn how National Geographic leveraged AWS serverless and machine learning services to build the mobile-native National Geographic App, a searchable portal to the company’s multimedia content catalog going back over 130 years. “We have 130 years of valuable content that is relevant and useful today, but only if it’s accessible and […]

Guest post by Al Rundle (21st Century Fox, V.P. Media Applications & Engineering) and Jaime Valenzuela (21st Century Fox, Director of Software Development) Introduction: At 83 years, 20th Century Fox is one of the oldest movie and television studios.  With those 83 years comes a long history of leading and participating in Media and Entertainment […]

Media and Entertainment (M&E) customers are using the cloud for a wide range of use cases including many aspects of content creation, post production, and large parts of the business-to-consumer camera-to-screen supply chain. As these core media workloads move to the cloud, it’s imperative to examine the security implications of a multi-tenant public cloud environment […]

In this episode of This Is My Architecture (in Portuguese with English subtitles), Thiago Abreu (Project Manager) explains how TV Globo architected a hybrid rendering solution with AWS. Using AWS Thinkbox Deadline, TV Globo can now scale their rendering workload in an elastic and cost-effective way using Amazon EC2 Spot instances. The near-limitless compute capacity […]