Category: Media & Entertainment

This year, Amazon Web Services (AWS) debuts the first-ever generative AI-inspired trophy at the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 June 7 – 9 in Montreal, Canada. AWS designers and marketers collaborated with FORMULA 1 (F1) and the AWS Generative AI Innovation Center to explore trophy designs that capture the elegance of F1 […]

This blog was co-authored by Vlad-Alexandru Voinea, DevOps Engineer at GoPro, and Zaven Boni, DevOps Manager at GoPro. GoPro helps the world capture and share imagery in immersive and exciting ways. Since its founding in 2002, the brand has produced versatile cameras and software tools to help its customers get the most value and enjoyment […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]

At the National Association of Broadcasters (NAB) Show 2024, held annually in Las Vegas, Nevada, generative artificial intelligence (AI) was a prevailing theme—from technology demonstrations to speaking sessions, interactive installations, and more. On the NAB Main Stage, Thursday Night Football’s Kaylee Hartung led a lively generative AI-focused session comprising panelists Amazon Web Services (AWS) Vice President of AI Products Dr. Matt Wood, AWS Global Leader of Strategic Business Development for Sports Julie Souza, NFL Deputy CIO Aaron Amendolia, and PGA TOUR Senior Vice President of Digital Operations Scott Gutterman.

Millions of Bundesliga (also known as Deutsche Fußball Liga or DFL) fans from around the world rely on the German soccer league’s official Bundesliga App for insights into real-time match statistics, in-depth player and club profiles, and more. Fans use it daily to follow their favorite team and players—especially during a match. The app is […]

Optimizing the audience experience is a central focus for Sky, one of Europe’s leading media and entertainment companies and part of Comcast Corporation. To make that happen, Sky’s engineering teams are continuously advancing technology workflows from content creation through delivery behind the scenes. With video encoding, packaging, and distribution a crucial piece of that puzzle, […]

Many Amazon Web Services (AWS) customers in media and entertainment (M&E) today work with Amazon Publisher Services (APS), part of Amazon Ads, which helps publishers build, grow, and monetize their digital businesses through a suite of tools and cloud services. These customers also run broadcasting, streaming, and analytics workloads using AWS Media Services, such as […]

What is IMF? How does it differ from traditional files? The Interoperable Master Format (IMF) is a standardized system for organizing and sharing digital content, which brings significant benefit to the media and entertainment (M&E) industry. It works as a universal framework that simplifies distribution of file-based audio and video across different platforms, devices, and […]

Traditional on-premises render farms often pose significant operational challenges, including hardware procurement, software licensing management, and scalability constraints. However, in the rapidly evolving world of visual effects (VFX) and animation, efficient rendering pipelines are vital to meeting tight deadlines and delivering high-quality content. This is where AWS Deadline Cloud comes into play, offering a fully […]

Any industry that relies on technology inherently deals with disruption, and this includes the media and entertainment. What’s less definitive is how frequently waves of change occur and what impact they may have. Each new technological advancement can present challenges and opportunities, a theme that was readily apparent at a recent Amazon Web Services (AWS) for Media & Entertainment Symposium panel featuring VFX and animation industry leaders. The group came together to discuss the most pressing industry-wide disruptions, including the rapid emergence of generative artificial intelligence (AI), and predictions for the year ahead.