AWS for M&E Blog

Category: Sports

Warner Bros. Discovery Sports implements further live cloud-based production using AWS

Warner Bros. Discovery (WBD) Sports Europe, a group of television networks including TNT Sports and Eurosport, broadcasts a wide range of sports coverage across the continent, including some of the world’s most watched events. Starting several years ago, WBD Sports decided to take bold steps to migrate its legacy media workflows to the cloud, which […]

Streamlined sports: Empowering youth athletes through live streams, highlights, and AI with IOIO and AWS

HiLYTE is an all-in-one digital platform dedicated to creating premier digital experiences through grassroots sports events and seasons. The company aims to make better technology available for all youth sporting organizations by creating contextual, personalized experiences using thousands of pieces of media. Providing an end-to-end digital ecosystem for participants and spectators in two of the […]

Dyn Media streamlines sports viewing for fans with AWS

Catching the action of a European football (or soccer) match is easy today, with no shortage of available streaming platforms and services to watch players from all leagues go head-to-head. Yet, when it comes to other sports—like handball, basketball, volleyball, hockey, and table tennis—fans have fewer options. To level the playing field for these enthusiasts, […]

New Zealand Cricket taps Imagen and AWS to score big with fans and partners

Cricket’s fanbase is burgeoning worldwide, especially with the sport returning to the Summer Games in 2028 for the first time since 1900. While the bat-and-ball game is popular in the UK, Australia, India, and South Africa, New Zealanders have also developed a passion for it, thanks to efforts by New Zealand Cricket (NZC). This governing […]

Engage online sports fans with live event commentary using generative AI on Amazon Bedrock

Live sports online streaming is a fast-growing market, forecast to grow from USD $18.6B in 2021 to USD $93.1B by 2027, a compound annual growth rate of 24.64% from 2022 to 2030. Sports streaming platforms continually advance, employing diverse strategies to delight users and enrich viewer engagement. These tactics encompass extended statistics and match facts, augmented […]

Advancing Next Gen Stats: 2024 Big Data Bowl analyzes tackling performance across the NFL

If you’re a professional or aspiring amateur data scientist, the Big Data Bowl should be on your radar. This annual competition, now in its sixth year, provides an open platform for engineers, data scientists, students, and analytics enthusiasts worldwide to get involved in football analytics—whether or not they have any sports experience. The Big Data Bowl […]

Building a Digital Athlete: Using AI to rewrite the playbook on NFL player safety

Just as National Football League (NFL) players train and practice to constantly improve, the NFL continually seeks new ways to make the game safer for its players, and more exciting for fans. A key element of this effort is development of the Digital Athlete, a joint effort between the NFL and Amazon Web Services (AWS) […]

Behind the scenes: AWS real-time architecture for Bundesliga Match Facts

This blog was co-authored by Alexander Smirnoff, Senior Cloud Applications Developer, and Kirill Serykh, Data Scientist, from Sportec Solutions AG. Figure 1: Bundesliga Match Facts showing real-time in-game statistics Bundesliga, Germany’s premier football league, uses Amazon Web Services (AWS) to deliver near real-time statistics and in-depth in-game insights called Bundesliga Match Facts (BMF). These statistics […]

Create Fan360 data products on AWS

Introduction The blog post Better understand sports fan data with Fan360 on AWS introduces how a Fan360 data mesh architecture can help sport entities enrich insights through data collaboration within the organization, with third parties, partners, and sponsors. Insights and collaboration can be used to build new avenues for monetization. Creating an effective data product in your Fan360 data […]

Better understand sports fan data with Fan360 on AWS

Introduction Companies and businesses of all sizes across industries now consider acquiring data-driven insights from their customer base as a key priority. Sports entities (teams, leagues, sport broadcasters and partners) are no different. Understanding their global, diverse, and distributed fan-bases is critical to their business strategies. Sports fans interact with their favorite sports and teams […]