Category: Sports

In an era of advanced analytics, fans of professional sports expect more than subjective commentary as part of the viewing experience. They seek data-driven insights, which is where company IMG ARENA (IMGA) excels. Harnessing the power of official sports data to deliver fan-centric experiences, IMGA has helped rights holders, the media, and betting industries offer […]

Are you ready to test your strategic skill and jump head first into the world of National Football League (NFL) analytics? Look no further than the immersive online game “Playbook Pass Rush” developed by AWS and the NFL Next Gen Stats team. Whether you’re a football enthusiast with a penchant for game strategy or just […]

Each year, thousands of attendees from around the world come to Las Vegas for AWS re:Invent. The Amazon Web Services (AWS) event offers an expansive array of presentations, panel discussions, hands-on learning sessions, networking opportunities, and more. To help attendees navigate relevant sessions and events, the AWS for Media and Entertainment (M&E) team has created […]

Pressure Probability introduces a dynamic measure of pressure magnitude in the NFL, capturing factors such as distance from the quarterback, speed, and the quarterback’s movement. The result? A numerical representation of how much duress a quarterback faces over time on each play. Football is a game of strategy, athleticism, and split-second decisions. The rush of […]

Football, a sport of strategy, athleticism, and heart-pounding moments, has always been a game of numbers. Beyond the touchdowns, sacks, and interceptions, there’s a world of hidden metrics that shape the dynamics of each play. We sat down with the AWS Generative AI Innovation Center (GAIIC) to unveil the intricacies behind ‘Pressure Probability,’ the latest AI-powered […]

This blog was coauthored by Michael Prendergast, CTO and Co-Founder, Spalk. Introduction A compelling sports broadcast is built on storytelling and commentators are the guides to these stories, helping viewers experience the narratives playing out on screen. Only recently have commentators enjoyed the flexibility of working remotely, allowing them to broadcast for leagues around the world […]

This blog post was co-authored by Ryan Kirk, Cloud Architect and Cloud & DevOps Team Manager, Formula 1. Introduction As the Lead Cloud Architect and Team Manager at Formula 1, I am responsible for cloud engineering, DevOps, and on-premises Kubernetes platforms. A big part of my team’s function is looking at leveraging cloud technology to […]

Designed for card collectors, live e-commerce platform Loupe connects buyers with small businesses across the US to provide on-demand access to sports cards 24/7. Loupe focuses on fostering a community through real-time chat and big, exciting, memorable moments. After completing a thorough vetting process, vendors can live stream sales via the platform, which supports web, […]

Neil Ralph, AWS Principal Sports Partnership Manager reflects on five years of working with Formula 1 in a conversation with Chris Roberts, F1 Director of IT, who spearheaded the organization’s cloud transformation journey. Carlos Sainz Jr, Ferrari #55, during the Formula 1 AWS Gran Premio de Espana Practice 3, at the Circuit de Barcelona-Catalunya on […]

In the past few years, professional sports has applied machine learning (ML) in ways that revolutionize game analysis, accelerate innovation, and improve fan experiences. For instance, NFL Next Gen Stats uses machine learning and data analytics to boost accuracy, speed, and insights in real time to enhance viewing experiences. NHL Face-off Probability uses ML-driven data […]