Category: AWS Elemental MediaConvert

Introduction Monetizing content with commercials is an essential way for broadcasters to increase revenue. Broadcast content is segmented with markers defining advertising breaks and ad windows. These ad markers are used to insert commercials for display to viewers. After an initial live broadcast, recorded content can be further monetized by using previously aired commercials or […]

The stakes run high when producing and delivering daily news for UK media stalwarts like Independent Television News (ITV), Channel 4, and Channel 5, making technological innovation a priority at Independent Television News (ITN). The award-winning production company services these clients, among others, in bringing live news and events, documentaries, sports matches, and other digital […]

Managing a media archive is no easy feat. Hollywood studios have spent years managing large archives containing feature films, episodic television, and, in some cases, animated content. When you consider content that appears beyond the screen, such as promotional materials to support the next blockbuster, the volume of content grows. A similar challenge holds true […]

With the advent of over-the-top (OTT) platforms, users expect to consume content in their native language or language of choice, regardless of the content’s origin. It is therefore imperative for a platform to ingest multi-track audio in source format and convert it to the required output profile with all the original tracks intact. In this […]

Consumption of video content has transformed dramatically over the last two decades. Just 10 – 15 years ago, viewing of production content was inflexible and limited to a TV set connected to a satellite or terrestrial antenna or to a cable connection, generally through a set-top box (STB) receiver. In recent years, however, the ability […]

Since the advent of television in the 1920s, broadcasters have continuously reinvented themselves in the face of change ­­– from the analog to digital transition to the rise of connected TV (CTV). The latter prompted broadcasters like TV 2 DANMARK (TV 2) to expand its offerings to support live and on-demand content consumption across a […]

Introduction With streaming platforms becoming ubiquitous, media and entertainment companies are looking to differentiate themselves in a crowded marketplace. They are seeking ways to preserve, rediscover, enhance, restore, and monetize their content libraries to offer them to consumers. In order to achieve this, it is recommended that media and entertainment companies migrate their entire content […]

Introduction This how-to blog post discusses how to monetize audio-only content such as podcasts and radio/talk shows on AWS by preparing the source for streaming with AWS Elemental MediaConvert and using Amazon CloudFront as a content delivery network (CDN) to deliver the content securely and with low latency. AWS Elemental MediaTailor is then used for […]

A real-time live video workflow doesn’t offer second chances. The stakes are high, especially during marquee events that gather millions of viewers, so it is important to be able to react quickly and effectively to any potential issues affecting a live stream. This blog post details how to set up near real-time notifications on system […]

CineSend provides secure, cloud-native video storage, encoding, and delivery solutions to customers ranging from major airlines and Hollywood studios to global financial institutions, top colleges, and other enterprises. The company experienced a significant spike in demand for its video streaming services at the onset of the COVID-19 pandemic, but leveraged AWS to quickly and efficiently […]