AWS Media Blog

Category: Media Services

AWS Thinkbox Partners Help take Your Studio to the Cloud

Today we’re announcing the new AWS Thinkbox partner site which highlights AWS Thinkbox and APN partners that can help accelerate your journey to a hybrid or even a full content production pipeline in the cloud. The partners on this page are uniquely positioned to help your studio meet the demands of rapid and efficient content production by leveraging the power of AWS. These partners […]

Read More

Vroom! NASCAR Puts Fans in the Race with AWS Media Services

Just about every weekend between February and November, NASCAR thrills U.S. motorsports enthusiasts with some of the highest-horsepower racing action around. The sights, sounds, smells, and experiences of U.S. stock car racing are unlike any other: race cars reaching nearly 200 miles per hour (322 km/h); engines revving past 9,000 rpm; exceeding three G-forces in […]

Read More

Textron Systems Displays New Geospatial Analytic Tool with AWS at the 2019 GEOINT Symposium

Video is often thought of in terms of entertainment, but it also informs decisions across a range of industries, from defense to oil and gas, agriculture, and beyond. Intelligence agencies, for instance, analyze live footage from aircraft to gather and act on timely intel, or in agriculture, footage from an unmanned aerial system (UAS) can be used to evaluate crop yield or fight fires. To support quick […]

Read More

Kayo Sports Delivers Rich User Experiences with AWS

Kayo Sports offers Australia’s sports fans a massive selection of more than 50 live sports powered by FOX SPORTS Australia, ESPN, and beIN SPORTS. Watch to learn how Kayo Sports uses AWS services for media, compute, storage, and analysis to deliver 30,000 hours of live content and rich interactive user experiences.

Read More

Glo Brings High-Quality Yoga Instruction to the Masses with AWS

Glo challenges people to pause amidst life’s daily distractions to find a quiet place for personal progress. The subscription-based yoga studio hosts community classes free-of-charge at its Santa Monica-based facility, but what makes Glo unique is its extensive library of on-demand yoga, meditation, and Pilates courses taught by renowned instructors from around the world. The […]

Read More

AWS Elemental Quality-Defined Variable Bitrate Viewer

Quality-Defined Variable Bitrate (QVBR) encoding is a rate control mode that launched in AWS Elemental MediaConvert and AWS Elemental MediaLive in 2018. QVBR is an enhanced version of variable bitrate (VBR) rate control that minimizes wasted bits and adjusts bitrate to maintain consistent video quality. QVBR is also available in the appliance and software products […]

Read More

FAQs About Live Streaming on AWS: How Much Does Live Streaming Cost on AWS?

How Much Does Live Streaming Cost on AWS? Update This blog post has been updated since it was first published on August 8, 2018. Effective May 17th, 2019, AWS Elemental MediaPackage announced a significant reduction in pricing for live channel ingest, and origination and packaging. All of the costs below have been revised based on […]

Read More

Demonstrating Edge Video Processing for Tactical Environments

Government organizations rely on full-motion video (FMV) to support intelligence gathering around the world and around the clock. Unlike commercial media and entertainment markets, where content is tuned to perfection through stages of preproduction, production, and postproduction, government organizations often generate and consume content on the fly, in near-real time. If the tempo alone wasn’t […]

Read More

Sky: Something New at the Royal Wedding

This article originally appeared in FEED Magazine, Issue 07. Audiences love a love story, especially one that ends in a wedding. A year ago, in May 2018, one young couple’s nuptials became the UK’s biggest media event. The excitement around the wedding of Prince Harry and Meghan Markle extended well beyond the UK – almost […]

Read More

In the News: Hotstar Sets New Global Record for Live Viewership

Indian streaming giant Hotstar broke the global record for simultaneous streaming viewers this past weekend with 18.6 million users watching the finals of the Indian Premier League cricket tournament. Read TechCrunch’s coverage here. To learn more about AWS services used for Hotstar’s streaming architecture, check out: Saving Millions : Leveraging EC2 Spots at Scale by Gaurav […]

Read More