AWS Media Blog

Category: Media Services

AWS at IBC 2018

At IBC 2018, AWS will highlight cloud advancements along the entire content chain. Demonstrations will feature advanced cloud-based media services that support content creation, content distribution, and access to a rich media supply chain. From the Royal Wedding to Formula 1 and the record-shattering Indian Premier League finals, AWS will showcase how media customers innovate […]

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AWS M&E Cloud Symposium in Los Angeles – agenda and registration

Presentations have now been published for download. Details and agenda below: Date: July 31 Time: 10:30am-5pm Location: Skirball Cultural Center (parking is limited. Recommend ride sharing) Registration now closed AGENDA Keynote: Enhancing the Viewer Experience with Machine Learning: GrayMeta and the Sky News “Royal Wedding: Who’s Who App” Josh Wiggins (Chief Commercial Officer, GrayMeta) With the […]

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How to migrate workflows from Amazon Elastic Transcoder to AWS Elemental MediaConvert

Introduction At re:Invent 2017, AWS Elemental released five new media processing and delivery services. One of these services, AWS Elemental MediaConvert, shares functionality with another file-based video transcoding service on AWS, Amazon Elastic Transcoder. Today, we detail the primary differences between these two services. If you are using Amazon Elastic Transcoder and are ready to migrate […]

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Part 4: How to compete with broadcast latency using current adaptive bitrate technologies

Part 1: Defining and Measuring Latency  Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players Part 4: Reference Architectures and Tests Results (this post) Part 4: Reference Architectures and Tests Results In previous installments of this blog series, we explored the options for optimizing latency across the […]

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Enabling CMAF for video processing and delivery

The benefits of using HEVC / H.265 for video content, with its quality improvements and compression efficiency gains compared to AVC / H.264, are well understood. At its 2017 Worldwide Developers Conference, Apple announced that its desktop, mobile platforms and all future hardware will support HEVC content. Apple had already revealed in 2016 the addition […]

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Part 3: How to compete with broadcast latency using current adaptive bitrate technologies

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players (this post) Part 4: Reference Architectures and Tests Results Part 3: Recommended Optimizations for Video Players In previous installments of this blogs series, we looked at the possible optimizations that can be applied […]

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Build your own VAST 3.0 response XML to test with AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

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AWS Elemental MediaTailor supported video Ad serving protocols

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

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SSAI

Why is server-side ad insertion important?

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]

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