AWS Media Blog

AWS at NAB 2022 demos and presentation videos now available on demand

During the NAB Show 2022, Amazon Web Services showcased purpose-built solutions for media and entertainment (M&E) as well as technology-forward topics in its dedicated theater. Now, you can see many of these demonstrations and presentations on demand, which highlight the transformative power of the cloud across five solution areas for M&E: content production; media supply chain and archive; broadcast; direct-to-consumer and streaming; and data science and analytics.

Watch the videos one by one or visit the complete AWS at NAB Demos and AWS at NAB Theater Sessions playlists on the AWS for M&E YouTube channel. Full descriptions and direct links to NAB 2022 videos follow in this blog post.

AWS simplifies how content creators, rights holders, producers, broadcasters, and distributors use the cloud to build, deploy, and reinvent media workloads, making it easier to select the right tools and achieve faster time to value.

AWS at NAB Demos 2022

Color grading and finishing with Filmlight

Color grading and finishing is now available on AWS with Filmlight. See a working demo of Baselight in the cloud, leveraging AWS Cloud Digital Interface and AWS Elemental MediaConnect to deliver a visually lossless reference signal to an on-premises grading monitor.

Finishing workflows in the cloud with Autodesk Flame

Autodesk Flame can now be used on AWS. For the first time, visual effects, film, TV, compositing, and post production professionals can access the same industry-leading features with performance levels that meet or exceed on-premises hardware.

AWS Elemental Link introduction

AWS Elemental Link encoding devices connect a live video source, like a camera, to AWS Elemental MediaLive. Two different Link devices are available depending on your use case: Link HD for high-definition (HD) video and Link UHD for ultra-high definition (UHD) video. To use a device, you simply connect it to a video source, Ethernet, and power. Then you control and monitor your devices from anywhere you have access to the AWS Management Console.

File-based transcoding using Automated ABR Configuration with AWS Elemental MediaConvert

AWS Elemental MediaConvert has a feature called Automated ABR Configuration which automatically customizes the ABR (Adaptive Bit Rate) encoding configuration for each source video. Automated ABR Configuration simplifies the set up of transcoding, optimizes video quality, and reduces ABR package size. It chooses the ideal rendition for the ABR ladder based on a content classification analysis performed during the encoding process.

Create automated and intelligent highlights and replay videos using AWS

Learn how you can use the Media Replay Engine (MRE) framework and its Machine Learning models to segment live sports and news programming and prioritize clips for highlights and replays.

Next generation direct-to-consumer (D2C) streaming

Build a complete direct-to-consumer (D2C) video experience on AWS. Enhance your service with global live streaming, content discovery, and personalized recommendations alongside multiple monetization methods including one-time purchase, subscription, and ad supported. Understand customer lifetime value and attract, delight, and retain your audiences.

Broadcast distribution using statmux in the cloud

Build next generation primary and secondary distribution systems on AWS. As content providers migrate to AWS for storage and playout, service providers can run secondary distribution workflows, to handle both statmux (statistical multiplexing) and streaming.

IMDb title matching use case for VOD libraries

Learn about the IMDb Mojo Dataset and how to enrich your video-on-demand (VOD) catalog.

Amazon Personalize: real-time personalization and recommendations for VOD libraries

See how you can use Amazon Personalize to create content offers tailored to individual consumers. Content offers can be derived from user actions, including recommendations and viewing activity.

IMDb knowledge graph and its applications

Learn about IMDB Mojo Dataset and how use title matching to build various applications. Create knowledge graphs and implement out-of-catalog search to enhance the experience of your viewers with your content.

AWS at NAB Theater Sessions 2022

How AWS and Salesforce are rewriting the direct-to-consumer playbook

Building or scaling a profitable direct-to-consumer (D2C) streaming service remains difficult for many content owners and providers. Identifying potential customers, engaging them, and then retaining them with the right experiences and monetization offers at the right time requires the right strategies and complex solutions. You can now achieve this by integrating the Salesforce subscriber lifecycle with the content viewing experience from AWS. In this session, learn how AWS and Salesforce collaborated to alleviate integration pain points and worked on a customizable reference implementation for next-gen video streaming and monetization that is designed to be secure, scalable, and easy to deploy.

Untold Studios presents “Push It,” the hit Super Bowl spot for Frito-Lay

Take a look behind the scenes at how Untold Studios brought a chorus of singing and break-dancing creatures to life for a flamin’ hot Super Bowl spot. Learn how 45 artists based around the globe teamed up to create 7 CGI creatures in record time using the power of their studio in the cloud built on AWS.

Bundesliga and AWS score big with fans

Tim Achberger, Head of Innovation & Technology at Sportcast, and Marc Aldrich, GM for Global Media & Entertainment at Amazon Web Services (AWS), discuss award-winning Bundesliga broadcast offerings including tactical feed, interactive feed, and Bundesliga Match Facts powered by AWS.

Media supply chain on AWS: The MGM Studios journey from concept to consumer

Learn how MGM Studios built an entirely cloud-based digital supply chain to capture creative ideas and turn vision into reality. Discover how MGM Studios selected AWS services and solutions and AWS Partners focused on asset ingestion and management, metadata extraction, and delivery and distribution workflows from concept to delivered capability.

Preymaker: Content and experiences crafted on AWS

Join Angus Kneale, Chief Creative at Preymaker, to learn how his team has runs Autodesk Flame using Amazon Elastic Compute Cloud (Amazon EC2) instances. Hear how running Flame from almost anywhere has changed the game for Preymaker and their clients.

AWS Color in the Cloud: Grading and finishing with Baselight

AWS in collaboration with FilmLight now offers a high-fidelity color-grading workflow in the cloud. Using the AWS Elemental suite of broadcast products and the visually lossless JPEG XS codec, AWS now provides up to 12-bit 4:4:4 reference monitoring for color grading and finishing applications. The workflow also supports over-the-shoulder view integration for directors and DPs. By offloading the heavy lifting to AWS managed services, none of these high-fidelity workflows compromise the artist experience by taxing the instance hosting the application. Join AWS and FilmLight as they present the AWS Color in the Cloud workflow and its integration with FilmLight’s Baselight grading system.

Increase customer lifetime value for direct-to-consumer video streaming services

Now more than ever, streaming providers have to improve customer engagement, innovate new experiences, drive loyalty, and leverage upsell opportunities throughout a customer lifecycle. Customer lifetime value (CLTV) is one of the most important metrics for increasing revenue for streaming services. In this video, learn strategies for how AWS can help you acquire new viewers, keep viewers engaged, and manage churn guided by customer behaviors, segmentation, personalized content, and interactive streaming for direct-to-consumer (D2C) video services.

Revealing the hidden potential in media archives

Large media archives have focused on the longevity of tape libraries at minimal costs while tolerating lengthy asset restoration. These designs inhibit discovering new media and mixing old and new media to tell more stories. In this video, learn how you can access your long-lived, rarely accessed data in just milliseconds on AWS. Then, dive into the newest storage capabilities to enhance and optimize your archive operations, while simplifying workflows and reducing costs to create more value for your business. Finally, walk through a new normal for maximizing archives in the cloud.

Lisa Epstein

Lisa Epstein

Lisa Epstein is a Senior Industry Marketing Manager at Amazon Web Services.