Build your modern data strategy with AWS

We operate in a complex world, data is critical, continues to evolve, and is the driving force of innovation. Organizations need a modern data strategy to think big, start small, and scale fast. To be successful requires shifting mindset, organizing people and process to innovate at scale, and deploying technology that accelerates value in direct support of strategic business objectives.

The AWS Data Strategy team partners with you to accelerate the journey to becoming data driven.

D2E Data Mesh Accelerator

Announcing a new partnership that combines AWS' D2E Think Big, Start Small, Scale Fast approach with Thoughtworks data mesh expertise and cloud solution architectures, to deliver business value fast, and accelerate scale with data as a product.

Dive deep on our featured eBooks for data executives.

Data Strategy Unravelled

Jumpstart Your data flywheel with the Data Driven Everything (D2E) program

The potential to create new outcomes through a digital transformation using database, analytics, AI and ML is within the reach of all enterprises. Historically, customers have struggled with these transformations and often face challenges such as understanding “what great looks like,” data privacy, security, compliance, and creating a data-driven culture. With the introduction of the AWS Data-Driven Everything program (D2E), AWS will partner with our customers to move faster and with greater precision using a work-backwards approach to address people, process, and technology-related considerations. The program will leverage specific use cases to jump-start your data flywheel to create value-based outcomes throughout the entire process of building a data platform.

  • Enable your organization to create a think big vision for data, accelerating value and building experience with a high-priority business use case deployed on the cloud to turn the data flywheel. 

  • Align business and senior technology leaders on culture, business priorities, and drivers for the data strategy.

  • Build the right organization and process model to support a modern data strategy.

  • Empower your organization to redefine customer experiences, address pain points and seize opportunities with data, analytics, and AIML

Customer success stories

Hear how the Data Strategy team are helping customers to innovate with data, and deliver tangible business and customer value.

Discovery Sports

When Discovery Sports had an idea for a new championship, they began with an AWS D2E workshop to work backwards from the customer, and to prioritize the most compelling data features that would create an immersive race experience for the championship.

Learn More »



"Lumeris partnered with AWS to leverage the D2E Framework coupled with Amazon’s unique Working Backwards model to deliver innovative, cost effective, reliable, and secure solutions for the consumption and acceleration of our business outcomes."

Vinesh Kolpe, VP of Technology, Lumeris                                                                                                                                                                                     



"Given the complexity of the process, and just the massive amounts of data that cell therapy generates, we knew that AWS was the only obvious choice for a strategic cloud provider."

Liz Homans, Chief Executive Officer, Lyell

Learn More »


International Myeloma Foundation

"D2E was integral in envisioning the ways we could use data for Myeloma patient care and create pathways to get there. The working-backwards process was thorough and efficient, considered multiple viewpoints of the patient and caregiver communities, and designed an optimal solution."

Yelak Biru, President and CEO, International Myeloma Foundation

Learn More »

Beauty Bay

AWS D2E and Beauty Bay partnered together to unlock insight across customers, products, inventory, and sales. Beauty Bay delivered an MVP in 8 weeks from ideation to deployment. The product line allowed the business to increase customer engagement and sales value.

Learn More »



Cargill delivered 2 Minimal Viable Products in 8 months to track emissions on a per vessel basis. This enabled Cargill to meet decarbonization targets, flag deviations model scenarios, comply with emissions regulations, and reduce emissions across operations.



“D2E not only provided a well thought-out long-term vision using the working backwards methodology, but also recommended a fast, practical way for us to take our first steps in data and analytics in the cloud."

Matt Condon, CEO, Bardavon Health Innovations



How AWS helped Altron Group accelerate their vision for optimized customer engagement.


Learn More »

Modern data strategy

Organizations overwhelmingly recognize that data is a key enabler of sustained innovation. To be successful, organizations need to harness data as a product, to drive sustained innovation and create actionable insights that supercharge the customer experience. This requires a Modern Data Strategy. At AWS we think of this as an agile plan of aligned actions spanning mindset, people, process, and technology that accelerates creating value using data in direct support of strategic business objectives.


D2E certified partners

We have a broad network of D2E certified partners to collaborate in mobilizing new value with data, and scaling transformation.