AWS Entity Resolution Resources

Kinective Media by United Airlines pioneered the first traveler media network to redefine the future of travel and customer engagement. Discover how United Airlines uses AWS Entity Resolution and AWS Clean Rooms to help connect customer profiles and power privacy-enhanced collaborations. Learn how United Airlines delivers personalized experiences, content, and relevant offerings at the right time using AWS.

Discover how Nielsen delivers cross-platform reach, frequency, and deduplication insights to help companies better understand their advertising impact. Learn how Nielsen One, which utilizes AWS Entity Resolution and AWS Clean Rooms, enables privacy-enhancing collaborations to deliver advanced segmentation for ad and content measurement.

Learn from Natasha Templeton and Davor Golac from AWS and Mahesh Veda from United Airlines about how United Airlines uses AWS Entity Resolution and AWS Clean Rooms to unify customer data from multiple touchpoints to gain a comprehensive, 360-degree view of its customers. Learn how United moved its on-premises workloads to AWS to create a holistic view of its customer data, unlocking the power of a highly distributed dataset to generate business insights using a modern data architecture to create a strong, connected media strategy.

Learn from Shaila Mathias, Adam Solomon and Davor Golac from AWS and Justin DeBrabrant from ActionIQ about how companies use AWS technology to interoperate and collaborate more effectively across advertising and marketing platforms to enhance activation and measurement use cases.

Learn how ActionIQ and Merkle are using AWS Entity Resolution to match and link records without building custom solutions. Hear AWS experts explain how companies can use machine learning (ML) and rule-based techniques to optimize data matching based on your business needs in a few clicks.

Learn how to match and link related records stored across multiple disparate applications, channels, and stores with a few clicks with configurable workflows that only take minutes to set up. Watch AWS On Air with Shobhit Gupta and Punit Shah explain how customers can use this service today.

Unlock the power of your data to better connect, analyze, and build personalized experiences for marketing and advertising use cases with AWS Entity Resolution and LiveRamp RampIDs. In this demo, Shobhit Gupta and Punit Shah from AWS meet with Lisa Cramer, Head of Embedded Products at LiveRamp to share how to get started with AWS Entity Resolution integration with LiveRamp.

Power more targeted audience creation and segmentation using enriched customer records with AWS Entity Resolution and TransUnion TruAudience Identity matching. In this demo, Shobhit Gupta and Punit Shah from AWS meet with Ryan Engle, VP of Identity Products and Platform Partnerships at TransUnion to share how to get started with AWS Entity Resolution integration with TransUnion.

Enhance campaign execution and measurement using AWS Entity Resolution and open-source Unified ID 2.0 (UID2) to deliver relevant, personalized advertising campaigns. In this demo, Shobhit Gupta and Punit Shah from AWS meet with Jaime Nash, Director of Product Marketing at The Trade Desk to share how to get started with AWS Entity Resolution integration with Unified ID 2.0 (UID2).