Posted On: Jul 26, 2023

Today, AWS announces the general availability of AWS Entity Resolution, a configurable, machine learning (ML)–powered service that helps organizations match and link related records stored across multiple applications, channels, and data stores. You can get started in minutes using entity resolution workflows that are flexible, scalable, and seamlessly connectable to your existing applications, without any expertise in entity resolution or ML.

Companies across multiple industries need to match and link disparate records to create singular views, improve data fidelity, and gain better data insights. For example, advertisers need to link recent consumer interactions, such as clicks, cart abandonment, and purchases, to better understand shopping patterns across applications and deliver more relevant marketing campaigns. Retailers want to match product stock-keeping units (SKUs), universal product codes (UPCs), and manufacturers' codes to better predict buying patterns and improve supply chain efficiency. AWS Entity Resolution makes it easier to match and link related records while helping you improve data accuracy and better protect data security by reading records where they already live.

AWS Entity Resolution is generally available in the following AWS Regions: US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland), and Europe (London).

To learn more, visit AWS Entity Resolution.