Personalization

Consumers today have become familiar with marketing interactions that are personalized for them, whether it is customized emails in their inbox or direct interactions on a website. With Personalization solutions on AWS, Consumer Packaged Goods (CPG) organizations can run look-a-like and propensity modeling across 1P and partner data sets to identify audiences for retention and acquisition opportunities in order to grow relationships. These solutions enable CPG organizations to strengthen their marketing efforts to engage consumers with marketing content, improve sales conversions, and grow brand loyalty.