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WorldView global Demographic, Income, Expenditure, Segmentation & POI's
Provided By: Experian
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WorldView global Demographic, Income, Expenditure, Segmentation & POI's
Provided By: Experian
Experian WorldView provides key geo-level demographic attributes for 250 by 250 metre grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.
Product offers
The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that you accept the offer. Additional taxes or fees might apply.
Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 1 month
Overview
Experian WorldView
Experian WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.
Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.
Make informed decisions in international markets, by accessing a set of consistent data packs including; Aggregated Socio-demographics, WorldView Segments, Consumer Expenditure and Points of interest for geographic locations across over 90 countries. This includes data for Argentina, Australia, Brazil, Canada, China, India, Indonesia, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the United Kingdom, the United States, and the European Union - Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
Use Cases
• Benchmark performance across all locations • Analyse catchments at the most granular level • Understand your customers consistently and visualise data • Optimise product distribution • Identify new business opportunities worldwide and new territories to expand your business proposition • Better understand your customers with greater insights • Plan and advertise globally • Build the right strategies for sustainability as well as growth • Develop effective marketing strategies • Identify areas where there is untapped demand
Metadata
Instructions: Provide metadata of your data using a table. Examples include but are not limited to:
Description | Value |
---|---|
Update Frequency | Annually |
Data Source(s) | See sample data sets |
Original Publisher of data | Experian Marketing Services |
Data Creation Date | October 2021 |
Geographic coverage | Worldwide |
Is historical data “point-in-time” | YES |
Data Set(s) Format(s) | CSV, Shape. Other formats on request |
Raw or scraped data | Raw data |
Key Fields | Age, gender, disposable income, unemployment, consumer expenditure, points of interest, WorldView segments |
Key Words | Global, data, international, socio-demographics, segmentation, analytics, geo-level, expenditure, age, gender, income, unemployment, grids, POI, location, planning, marketing, digital advertising. |
Key Data Points
Key data points include: • Country Code • Grid Code • Administrative Area • Population Total • Households Total • Male Population • Female Population • Population by Age (15-Year Bands) • Population by Age and Gender (15-Year Bands) • Unemployed Population (Selected Countries) • Disposable Income • Disposable Income Per Capita • WorldView Segments • Consumer Expenditure • Points of Interest
Additional Information
Pricing Information
Per country pricing is available in the WorldView country entries e.g. WorldView Mexico. For multi-country and multi-pack discounts please contact: aws_targeting@experian.com
Regulatory and Compliance Information
The datasets contain no personally identifiable information (PII) and are compliant with GDPR.
Need Help?
- If you have questions about our products, contact us using the support information below. aws_targeting@experian.com
About Your Company
Our pioneering combination of data and advanced analytics can help you reveal actionable insights enabling decisive actions in the moments that matter, whether you're planning a highly impactful marketing campaign, using our data for powerful analytics to inform critical business decisions, or creating location optimisation strategies. Our focus on innovation makes sure your business always has access to the tools you need to stay ahead.
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (2)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
---|---|---|---|
Analytical Test Data Data File Containing WorldView Demographic (FGDB) in an Example 250 x 250 Grid | Not included | EU (London) | |
Analytical Test Data Data File Containing WorldView Demographic (FGDB) For Sociodemographics And Disposable Income. | Not included | EU (London) |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.
Support information
Support contact email address
Support contact URL
Refund policy
Refunds are not offered on this product.
General AWS Data Exchange support