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WorldView global Demographic, Income, Expenditure, Segmentation & POI's

Provided By: Experian

WorldView global Demographic, Income, Expenditure, Segmentation & POI's

Provided By: Experian

Experian WorldView provides key geo-level demographic attributes for 250 by 250 metre grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that you accept the offer. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 1 month

Overview

Experian WorldView

Experian WorldView provides key geo-level demographic attributes for 250 by 250 meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data. This in turn provides immediate access to insights to help you make effective global location planning decisions and run marketing campaigns across multiple countries.

Utilising the latest satellite remote location technology, aggregated global data and machine learning algorithms, Experian has created a consistent means by which locations across the globe can be understood. Data is available from a single source and Experian has provided location, market and customer insights support for over 20 years.

Make informed decisions in international markets, by accessing a set of consistent data packs including; Aggregated Socio-demographics, WorldView Segments, Consumer Expenditure and Points of interest for geographic locations across over 90 countries. This includes data for Argentina, Australia, Brazil, Canada, China, India, Indonesia, Japan, Republic of Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, the United Kingdom, the United States, and the European Union - Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.


Use Cases

• Benchmark performance across all locations • Analyse catchments at the most granular level • Understand your customers consistently and visualise data • Optimise product distribution • Identify new business opportunities worldwide and new territories to expand your business proposition • Better understand your customers with greater insights • Plan and advertise globally • Build the right strategies for sustainability as well as growth • Develop effective marketing strategies • Identify areas where there is untapped demand


Metadata

Instructions: Provide metadata of your data using a table. Examples include but are not limited to:

DescriptionValue
Update FrequencyAnnually
Data Source(s)See sample data sets
Original Publisher of dataExperian Marketing Services
Data Creation DateOctober 2021
Geographic coverageWorldwide
Is historical data “point-in-time”YES
Data Set(s) Format(s)CSV, Shape. Other formats on request
Raw or scraped dataRaw data
Key FieldsAge, gender, disposable income, unemployment, consumer expenditure, points of interest, WorldView segments
Key WordsGlobal, data, international, socio-demographics, segmentation, analytics, geo-level, expenditure, age, gender, income, unemployment, grids, POI, location, planning, marketing, digital advertising.

Key Data Points

Key data points include: • Country Code • Grid Code • Administrative Area • Population Total • Households Total • Male Population • Female Population • Population by Age (15-Year Bands) • Population by Age and Gender (15-Year Bands) • Unemployed Population (Selected Countries) • Disposable Income • Disposable Income Per Capita • WorldView Segments • Consumer Expenditure • Points of Interest


Additional Information


Pricing Information

Per country pricing is available in the WorldView country entries e.g. WorldView Mexico. For multi-country and multi-pack discounts please contact: aws_targeting@experian.com


Regulatory and Compliance Information

The datasets contain no personally identifiable information (PII) and are compliant with GDPR.


Need Help?

  • If you have questions about our products, contact us using the support information below. aws_targeting@experian.com

About Your Company

Our pioneering combination of data and advanced analytics can help you reveal actionable insights enabling decisive actions in the moments that matter, whether you're planning a highly impactful marketing campaign, using our data for powerful analytics to inform critical business decisions, or creating location optimisation strategies. Our focus on innovation makes sure your business always has access to the tools you need to stay ahead.

Provided By
Fulfillment Method
AWS Data Exchange

Data sets (2)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Name
Type
Data dictionary
AWS Region
Analytical Test Data Data File Containing WorldView Demographic (FGDB) in an Example 250 x 250 Grid
Not included
EU (London)
Analytical Test Data Data File Containing WorldView Demographic (FGDB) For Sociodemographics And Disposable Income.
Not included
EU (London)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Refund policy
Refunds are not offered on this product.
General AWS Data Exchange support