Heap
HeapReviews from AWS customer
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Easy and Insightful platform to use!
What do you like best about the product?
I like that you can use Heap easily to analyze user behavior, determine patterns and diagnose errors. I appreciate the clean interface and ease of use!
What do you dislike about the product?
Sometimes Heap does take a while to load or will freeze, this doesn't happen too often. There is a bit of a learning curve when using Heap, it would be helpful to have more helpful tips!
What problems is the product solving and how is that benefiting you?
We are able to diagnose and analyze errors with our product through Heap, as well as have insight on any user errors that we can help solve!
Heap has amazing auto tracking capabilities, more support is needed for best practises and structure
What do you like best about the product?
I like the auto tracking, easy visualizations and dashboarding with funnel and user path analyses
What do you dislike about the product?
I dislike how unorganized the events/segments/properties can very quickly get - leading to a lot of redudant tracking
What problems is the product solving and how is that benefiting you?
We're trying to improve our user journey and funnel performance, whether in the product or through marketing funnel analyses. We've seen the benefits with quick adhoc visualizations and conversion calculations.
Love Heap
What do you like best about the product?
Heap is intuitive and fills the gap of many other web analytics tools, but also works with many existing tools (such as Marketo and Google Analytics).
What do you dislike about the product?
It's a bit hard to switch to thinking about user-based analytics and sometimes require new events to be defined. Luckily, to define events, the system is super intuitive and marketing-friendly. There is also a limit to how many refinements you can make to a query; this requires multiple reports to be pulled to dig into any issues found.
What problems is the product solving and how is that benefiting you?
We optimize channels for 5-month ROAS; Heap provides tracking customer cohorts over a period in time in a very practical way where segments can easily be layered and shared with the team.
Very useful tool although some gaps
What do you like best about the product?
It's nice to have events/definitions saved for repeat use. I also appreciate the visualizations and the ability to customize dashboards - it makes it easier to share data with non-data people at the company.
What do you dislike about the product?
There are some gaps in the functionality, like the ability to group conversion funnels over time.
Additionally, the UX can be a bit clunky - sometimes things don't save properly, and it can be hard to go back a page.
Additionally, the UX can be a bit clunky - sometimes things don't save properly, and it can be hard to go back a page.
What problems is the product solving and how is that benefiting you?
Heap saves a lot of time by not having to hardcode every query. Additionally it's easier for non-data people to understand and use themselves.
Great way to analyze how your product is performing in a granular user level
What do you like best about the product?
Granular data that can drive discussions
What do you dislike about the product?
Sometimes unintuitive interface that is hard to use
What problems is the product solving and how is that benefiting you?
tackling a lot of user adoption discussions with my clients and has been great in being data driven in terms of adoption
Recommendations to others considering the product:
use it for adoption discussions
Great Synergistic Analytics through Heap
What do you like best about the product?
The conversion funnels are incredibly useful and very insightful
What do you dislike about the product?
I wish it were easier to connect Heap to our existing data that isn't on our website directly.
What problems is the product solving and how is that benefiting you?
We are solving conversion funnels. We have been able to properly examine how borrowers move through our funnel and start to question why.
Heap has leveled up our ability to do analysis on the web
What do you like best about the product?
Funnel tool to see where breakdown is happening.
What do you dislike about the product?
Would prefer to have user level data in an easily exportable format
What problems is the product solving and how is that benefiting you?
Understanding web traffic patterns and conversion by source.
Heap is a game-changer
What do you like best about the product?
Heap is user-friendly for all types of people. I love that I don't need to know SQL. I don't have to bug my engineers to tag/track every interaction I'm interested in.
What do you dislike about the product?
Some of the terminologies are hard to follow. For example, I still don't understand the best use cases for properties. I also don't think I'm using the tool's full potential because I don't know how to use the group or filter functions. They all seem like the same thing to me.
What problems is the product solving and how is that benefiting you?
Understanding trends in site traffic and understanding user behavior.
Self serve analytics for product folks
What do you like best about the product?
It's easy to create your events using event visualizer and get directional data on a new feature. User journey paths provide additonal insights on user behavior to uncover hidden UX problems.
What do you dislike about the product?
Sometimes we've had issues with the accuracy of event counts but this can be remedied by adding your custom events and testing thoroughly in your dev environment. Heaps support and solutions team is also super responsive and helpful in debugging issues.
What problems is the product solving and how is that benefiting you?
Product Analytics. Getting quick directional data on product performance.
Heap has a great user-interface and provides lots of educational resources.
What do you like best about the product?
UX/UI is streamlined, intuitive and straightforward.
What do you dislike about the product?
I am unable to find the micro-data that I would like to know (i.e. Heap cannot get specific enough with the type of data queries I would like to run).
What problems is the product solving and how is that benefiting you?
I am able to look at content engagement and contextualize engagement across time, which gives us great insights into what is actually doing well and where we are improving. It is also helping us figure out what kind of work to prioritize and where to expend less efforts.
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