Heap
HeapReviews from AWS customer
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The Must Have Product Tool
What do you like best about the product?
Heap makes it easy to track what I think about and don’t think about with it’s intuitive interface and historical tracking capabilities.
What do you dislike about the product?
Honestly struggling, but if I had to say something it would be I wish there were an easier way to get to a free version/trial for other startup projects. Though that may have changed since we first found Heap.
What problems is the product solving and how is that benefiting you?
We were able to solve our tracking and analytics needs for dynamically built user experiences driven by API responses.
Recommendations to others considering the product:
Give it a try and see how much you can gain and save in development or other technology resources!
Some really useful features that we haven't seen done well anywhere else
What do you like best about the product?
One of the super cool things that Heap does is automatic event capture. On some level, it's nice as a developer to not need to code in many simplistic tracking events like button taps, but the real power is in being able to leverage those events retroactively. There's many features we built a long time ago that we're able to obtain analytics on by using this feature and helps us take away actionable information for outdated screens and user flows that we look to improve upon without needing developers to add code, release a new version, and wait for data to come in.
What do you dislike about the product?
One of the things that was difficult to work with is session counting on iOS. We have a very specific use-case so maybe doesn't apply to everyone, but we have some background services that would force a wakeup occasionally and this led to our session counting being grossly over reported. This led to difficulties in analyzing some types of reports and also increased costs (until negotiated) because of how the pricing plan works.
What problems is the product solving and how is that benefiting you?
The problems we're solving are similar to what you'd find in a lot of other analytics platforms - what are users doing, how are they doing it, where do we see room for improvement, it's just that we're able to leverage the platform more efficiently and effectively than with other platforms we've used as a company and others I've seen personally at the past companies I've worked for.
Recommendations to others considering the product:
Find out from your mobile team if you have special concerns about how sessions might be counted, especially if you have background tasks of any kind.
Awesome tool for tracking analytics
What do you like best about the product?
Super easy to use. The design of the website is great and I appreciate how easy it is to find something as a brand new user. Customer support is also fantastic. They get back to you very quick with answers.
What do you dislike about the product?
Exporting heap data is a bit of a trick. We were using redshift for awhile which worked but there is a time delay in being able to access data.
What problems is the product solving and how is that benefiting you?
Heap makes it really easy for us to see how people interact with our platform.
Insights I couldn't get from Google
What do you like best about the product?
I like how easy it is to track events where I couldn't do it in GA.
What do you dislike about the product?
It's very expensive. It took us a long time to make a decision because it's such a large upfront cost and a 12 month contract.
What problems is the product solving and how is that benefiting you?
We are tracking events and clicks and how it relates to purchases.
Powerful analytics that is developer friendly
What do you like best about the product?
Heap really takes much of the burden away from developers, since you don't need to specifically track every click, form submit, or pageview.
What do you dislike about the product?
The UI is a bit difficult/confusing until you get the hang of it.
What problems is the product solving and how is that benefiting you?
We analyze all pageview and click data from Heap in our data warehouse. We can determine how effective our various marketing campaigns are against different site features.
Recommendations to others considering the product:
Try out the free version first and if you like it, definitely go ahead and sign with them. They have excellent support and the product overall is great.
Great Analytics Tool!
What do you like best about the product?
Heap is super powerful and helps us uncover insights into the ways our customers use our product. This allows us to make more informed decisions making changes to our product and developing our product tours. Prior to using Heap we were using both Mixpanel and Google Analytics. Heap has allowed us to combine our analytics needs together under Heap.
What do you dislike about the product?
It can be complex to learn but once you do it's a really powerful tool. I wish you could track what page on your website someone started a demo on or signed up for your product rather than just the initial landing page.
What problems is the product solving and how is that benefiting you?
The main problem we were solving with Heap is having a single analytics tool that allowed us to track our lead conversions and user insights within our product.
Fantastic tool for marketers
What do you like best about the product?
It's extremely easy to define events. This comes in handy as a team that is constantly making changes to our website, testing things, and redefining our website events to upkeep our analytics pipeline.
What do you dislike about the product?
The data never matches up with Google Analytics, which can be concerning and always begs the question of which is a source of truth.
What problems is the product solving and how is that benefiting you?
We're able to measure the impact of our A/B tests on our site, measure which content hubs get better engagement, and understand the behavior of our customers much more accurately.
Yes good
What do you like best about the product?
The retroactive events feature is the best thing that's ever happened to an analytics tool. No cap.
Their Event Visualizer makes it easy for anyone to set up a custom event just by clicking on a webpage element. No more inspecting an element and trying to find the right CSS selector - just point and click and boom, you've got yourself a beautiful event.
Their Event Visualizer makes it easy for anyone to set up a custom event just by clicking on a webpage element. No more inspecting an element and trying to find the right CSS selector - just point and click and boom, you've got yourself a beautiful event.
What do you dislike about the product?
You have to build all the reports from scratch yourself. Which is fine if you have experience using analytics tools, but if you're new to the game, it could be a very steep learning curve. I'd love to see some pre-built reports included in the tool.
What problems is the product solving and how is that benefiting you?
While examining how users interact with different sections of the site based on their needs or industry, Heap made it easy for us to analyze any and all growth experiments we were running. With their retroactive events feature, you don't ever have to worry about missing data because you didn't set something up properly ahead of time.
Recommendations to others considering the product:
Heap will make you forget that Google Analytics even exists.
I definitely recommend reviewing their tutorials and docs if you're new to analytics. But their documentation is so detailed and helpful that even the least experienced person could learn the basics within a day.
As soon as you get Heap, I highly recommend that you establish a naming convention for events and strictly enforce it.
Overall it's an incredibly powerful tool that makes it easy to make data-informed business decisions.
I definitely recommend reviewing their tutorials and docs if you're new to analytics. But their documentation is so detailed and helpful that even the least experienced person could learn the basics within a day.
As soon as you get Heap, I highly recommend that you establish a naming convention for events and strictly enforce it.
Overall it's an incredibly powerful tool that makes it easy to make data-informed business decisions.
Heap review
What do you like best about the product?
Easy plug-and-play with JS code snippet. Super easy to add custom events.
What do you dislike about the product?
The UI of Heap can be difficult at times to navigate, understanding where things are and how to generate reports, dashboards, etc
What problems is the product solving and how is that benefiting you?
Adoption rates, drop off rates, how our product is being used daily by which customer segments.
Brings simplicity to eComm analysis.
What do you like best about the product?
The best feature about Heap is that it is retrospective so you don't have to stress about setting up all events out of the box.
What do you dislike about the product?
I really enjoy using Heap as a whole; it's packed with useful and practical features. However, there is always room for further improvements and new features - one of which I would love to see is the ability to track totals with conversion without having to do it manually downstream. For example, seeing conversion between PDP and checkout, but also in the same report, which how many views of were there for those PDP's; CR between product A and checkout was 10% and there were 1000 sessions that viewed this product in the past X days.
What problems is the product solving and how is that benefiting you?
Heap provides access/visibility into a user's journey and web behaviour that goes beyond the transaction. This makes it possible to segment groups of users based on usage such as frequency of visits, effective campaigns and sources, thus allowing me to target these customers in a more personable approach.
Recommendations to others considering the product:
If anyone is looking for a web analytics tool that provides deeper insights and more accurate results than GA, Heap is the tool to use.
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