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Great partner, promising platform
What do you like best about the product?
The Auryc team has been a great partner to work with. They are much more than just a platform provider, always willing to go the extra mile to address issues or invest in new functionality to meet our business needs. We were concerned that this might change after we moved off a free trial and signed a contract, but that was not the case at all.
For a company that is trying to do a bunch of different things at once and competing with some very established and well-funded competitors (Heap, FullStory, Google, Adobe), they’ve built a ton of really valuable features around analytics, session recordings, and voice of customer. We’ve really only scratched the surface in what we will be able to do with the tool.
Since we use Snowflake, setting up automatic data out was about as easy as any platform I’ve worked on. We had structured and unstructured analytics data in our central data warehouse while we were still in a trial phase. The schema takes a bit of getting used to, but we see a lot of opportunity long term building on top of this data. Worth pointing out, it is a significantly cheaper way to get analytics data out than GA 360.
For a company that is trying to do a bunch of different things at once and competing with some very established and well-funded competitors (Heap, FullStory, Google, Adobe), they’ve built a ton of really valuable features around analytics, session recordings, and voice of customer. We’ve really only scratched the surface in what we will be able to do with the tool.
Since we use Snowflake, setting up automatic data out was about as easy as any platform I’ve worked on. We had structured and unstructured analytics data in our central data warehouse while we were still in a trial phase. The schema takes a bit of getting used to, but we see a lot of opportunity long term building on top of this data. Worth pointing out, it is a significantly cheaper way to get analytics data out than GA 360.
What do you dislike about the product?
Their stage in the product development journey has advantages (service) but also some drawbacks (some issues related to feature maturity). The UI can be limiting in a few places, but they’re always open to making changes. There are a number of configuration areas where things I’d want to be self-service require a request to the Auryc team, but they are on a Slack channel with us and are very responsive. As a control freak, having to ask rather than do required a bit of getting used to, but it really hasn't been an issue. The event marker is a great tool, but there are certainly some rough edges compared to Heap. You’ve got to be a bit smarter about how you’re targeting css elements and you occasionally have to tweak to get the desired result, but I’m yet to run into a problem I couldn’t solve.
Ultimately by having data out, any gaps in the reporting interface can bet solved with SQL or a secondary BI tool like Tableau.
Ultimately by having data out, any gaps in the reporting interface can bet solved with SQL or a secondary BI tool like Tableau.
What problems is the product solving and how is that benefiting you?
We are using Auryc to better understand user behavior across sessions, identify bugs, and improve conversion rates + marketing performance. In the future, we will also use Auryc to improve customer support and compliance, as well as to feed models that support user personalization.
Recommendations to others considering the product:
In our case, we’re using Auryc and Google Analytics (free tier) and Auryc in parallel to understand user behavior and find opportunities to optimize UX. I think that’s the right way to do it. Both platforms have their advantages. Google Analytics has the native integrations with the rest of the Google stack (eg using segments to target ads and tests), and for business users the UI can be a bit easier to use, especially when you’re mostly looking at high-level aggregations of the data. GA also has better UI tools for path analysis. Having said that there are lots of times when you want to zoom in and Auryc is a much better tool for that, or where Google’s immutability creates challenges (vs Auryc where you can create or delete events retroactively). When you’re trying to figure out why users are getting stuck, or if there is a problem with the website, having the ability to see exactly what a user is seeing can be extremely impactful.
I’m looking for the Auryc team make future investments in attribution, add more native integrations especially with upstream media partners, and better support for real-time session viewing to improve support contexts, but based on how the team has been to work with so far I think they’ll be able to get there. They’ve been very willing to take on new integrations.
Overall, we’re about 90 days into our Auryc journey and feeling good about the choice. I’d recommend them for sophisticated digital marketing shops looking to improve visibility into customer journey or want the data to personalize and do efficient data marketing.
I’m looking for the Auryc team make future investments in attribution, add more native integrations especially with upstream media partners, and better support for real-time session viewing to improve support contexts, but based on how the team has been to work with so far I think they’ll be able to get there. They’ve been very willing to take on new integrations.
Overall, we’re about 90 days into our Auryc journey and feeling good about the choice. I’d recommend them for sophisticated digital marketing shops looking to improve visibility into customer journey or want the data to personalize and do efficient data marketing.
Auryc is an amazing tool!
What do you like best about the product?
I really like the recorded actions of each visitor to the site. It helps us to know where users are spending the most time and what content is most important. I really enjoy viewing the heat maps and session recordings. I can see first hand what visitors are doing once they enter the site such as pages they are viewing, content or images they find most important. The session recordings also shares where the visitor might be having trouble when it comes to completing an action.
What do you dislike about the product?
There is nothing I do not like about Auryc. I think it is a great platform. The dashboard provides many features that any client would find user when it comes to learning more about the visitors journey.
What problems is the product solving and how is that benefiting you?
We are solving issues with our site in order to make it more user friendly. It's great to know what pages users are dropping off so we can fix those issues. It also helps to see where we can place CTAs to make easier for visitors to complete an action.
Recommendations to others considering the product:
Definitely take a look at session recordings. That feature is amazing and provides a lot of insight. We tend to go back and view session recordings if we see that our bounce rate is high and actions have decreased. This helps to view where on the page visitors are finding not useful. This also helps us to improve where content and CTAs are placed on the page.
Brilliant service and technology
What do you like best about the product?
This is not just a SAAS platform. The amount of effort which they put into ensuring that you get usable information from the platform is nothing short of extraordinary.
What do you dislike about the product?
Frankly I can't think of much. The combination of technological capability and service makes this hard to dislike
What problems is the product solving and how is that benefiting you?
We are constantly iterating our website and rely heavily on Auryc to provide real time feedback on how successful these iterations are.
Recommendations to others considering the product:
Try it - the service will get you hooked.
Finally you can have a complete picture of your customer's behavior
What do you like best about the product?
You can join the three things you need to understand the behavior on the same platform: session replay, analytics data and surveys. That way, you can segment in a much smarter way, with more tools (ie session replay) to join the things you quantitatively know about the customer with qualitative data.
The platform is very intuitive once you get to know it and it's very "smart", in the sense that once configured, it works pretty much automatic.
Also, the support and responsiveness of the team is amazing. They have a Slack channel where you get an answer almost instantly from Amod and his team. It's not only that they give you support to understand how to use the platform; as they are experts using if, they help you understand what's going on with your site's performance when there are issues.
The platform is very intuitive once you get to know it and it's very "smart", in the sense that once configured, it works pretty much automatic.
Also, the support and responsiveness of the team is amazing. They have a Slack channel where you get an answer almost instantly from Amod and his team. It's not only that they give you support to understand how to use the platform; as they are experts using if, they help you understand what's going on with your site's performance when there are issues.
What do you dislike about the product?
A few usability things that I think are important and I believe they are already working on: be able to see some of the metrics as relative metrics instead of absolute, and things on that line.
It's also important to be able to configure alarms in case metrics cross a threshold, that way you don't need to check every time. Sending reports over email would be useful and in general more "smart" analysis of the data.
It's also important to be able to configure alarms in case metrics cross a threshold, that way you don't need to check every time. Sending reports over email would be useful and in general more "smart" analysis of the data.
What problems is the product solving and how is that benefiting you?
For customer analysis primarily. That of course adds the session replay + feedback parts of the product important to fully understand the customer analysis. Plus, debugging is way easier when you can track the users that are showing altered metrics.
I think the fact that you have everything on the same platform is not only comfortable because you don't have to use several services; it's very important because you are able to track the sessions and feedbacks to the users that show specific metrics. For example, users who went to checkout but didn't convert: what do they think about us (feedback), what other behavior they show (metrics) and what do they do on the site (replay)? It gives a complete picture that is very important to have, otherwise you have pieces that may not match completely.
This, plus the analysis and help that the team gives to help you understand better, makes Auryc a very complete solution for customer journey, usability analysis and even debugging when something is not working.
I think the fact that you have everything on the same platform is not only comfortable because you don't have to use several services; it's very important because you are able to track the sessions and feedbacks to the users that show specific metrics. For example, users who went to checkout but didn't convert: what do they think about us (feedback), what other behavior they show (metrics) and what do they do on the site (replay)? It gives a complete picture that is very important to have, otherwise you have pieces that may not match completely.
This, plus the analysis and help that the team gives to help you understand better, makes Auryc a very complete solution for customer journey, usability analysis and even debugging when something is not working.
Recommendations to others considering the product:
Trust the team, they really know what they are doing and will be extremely helpful and promptly when needed.
Also, take advantage of their expertise with other customers: they know benchmarks, good practices that may suit well with your business based on your industry, and so on.
Also, take advantage of their expertise with other customers: they know benchmarks, good practices that may suit well with your business based on your industry, and so on.
Nice but not intuitive to use
What do you like best about the product?
The event market is awesome (would be great to also filter 30 days ago). The recordings are very helpful to understand the customer's journey
What do you dislike about the product?
Very hard to understand how to view events, had to ask someone on support.
What problems is the product solving and how is that benefiting you?
Measure features usage, finding out the on-boarding funnel
More than customer experience tool, with the best customer success team.
What do you like best about the product?
Auryc has been a great tool to understand customer struggles. A lot of web analytics tools will give you stats about engagement, the progression from a page or funnel step being down. While Auryc shows you exactly what about the page or step is causing a certain metric to be down. It helps you see your customer struggle and empathize with them to create a better experience. Conversion rate optimization without Auryc is really difficult as you might have the best intentions to improve the design of an existing experience while seeing the actual interaction is sometimes eye-opening. We have used Auryc for many areas of insights and process beyond CX - fraud detection, prepare business cases for certain features over others. Auryc has a very unique feature where you can look at various levels (user, clicks) within their funnels which make it a great to understand action and consequence. Ability to create surveys and see sessions, where a survey or feedback response was negative, is what you would want to have.
What do you dislike about the product?
I wish we could have more features and we had one tool for web analytics and customer experience.
What problems is the product solving and how is that benefiting you?
Fraud detection and Follow up
Customer Struggles
Conversion Rate Optimization
Customer Journey
Single view of the customer across devices.
Creating the Abandon cart email process based on Auryc data
Customer Struggles
Conversion Rate Optimization
Customer Journey
Single view of the customer across devices.
Creating the Abandon cart email process based on Auryc data
Insightful Web Analytics for online growth
What do you like best about the product?
It's easy to use and straightforward. The team at Auryc are always available to answer any questions that you might have and they even provide hands on work if required.
What do you dislike about the product?
So far the service has been great, nothing noteable at the moment.
What problems is the product solving and how is that benefiting you?
Speed of our website, and figuring out where to spend time and resources on our website. Learning more about the traffic flow and how users truly interact with our site.
Outstanding responsiveness and support
What do you like best about the product?
The support I've received from Auryc representatives has been amazing. I applaud them on being timely with answers to questions and their dedication to helping me understand the tool and all it can offer us. In terms of the tool itself, I like how granular you can get on digging into the data. For example I used it last week to find all Internet Explorer 11 users that clicked place an order within a specific time frame, bookmarked it and sent it to our development team to fix an issue we are having with conversions through that browser. The feedback aspect for users of the site is also useful for identifying issues we may be having.
What do you dislike about the product?
I wouldn't say there is anything I dislike. There is so much a client can learn from the tool and trying to teach yourself how to use certain features is very overwhelming. It is important to receive a thorough training to truly reep all the benefits it offers. The development team is also very responsive to questions, issues and requests and has taken some of our suggestions into account and made tweaks to the program itself which is amazing!
What problems is the product solving and how is that benefiting you?
Mainly, we use Auryc to identify and alleviate customer conversion friction. We watch user sessions to find culprits, error messaging, user behavior, etc. The heat, click and scroll maps are great tools for evaluating user experiences in order to optimize our website.
Great customer support from Amod and Team
What do you like best about the product?
Auryc is a good contender in the session recording space. It captures the entire DOM which makes it easy to filter by events. Also, I have seen Auryc saving our sessions though we have crossed the limits which is a really good experience.
Auryc is a very good choice for a session recording tool as it serves all the basic requirements and also Amod (the founder) and his team are very patient and responsive in case of issues. It's really great that the founder itself comes in to solve the issues of the customers.
Auryc is a very good choice for a session recording tool as it serves all the basic requirements and also Amod (the founder) and his team are very patient and responsive in case of issues. It's really great that the founder itself comes in to solve the issues of the customers.
What do you dislike about the product?
It can be more feature-rich overall, and also faster when it comes to dragging between different parts of the video.
Videos are usually memory intensive and maybe that could also be a reason for videos to be slow when its dragged.
It will be great if there is a constant check-in with the customers on how they are using the tool and helping them out with the different functionalities of the tool or have some guided tour/videos in the product. There are so many features in the tool which are buried and it's not easy for us to understand the different functionalities of the tool.
Videos are usually memory intensive and maybe that could also be a reason for videos to be slow when its dragged.
It will be great if there is a constant check-in with the customers on how they are using the tool and helping them out with the different functionalities of the tool or have some guided tour/videos in the product. There are so many features in the tool which are buried and it's not easy for us to understand the different functionalities of the tool.
What problems is the product solving and how is that benefiting you?
We use it mainly for session recording and understanding of how our customers use our product.
We have used it to identify many issues in our product and fix them. Also, we were able to filter events faster because of the entire dom capture. This has helped us figure out issues faster.
We have used it to identify many issues in our product and fix them. Also, we were able to filter events faster because of the entire dom capture. This has helped us figure out issues faster.
Recommendations to others considering the product:
Evaluate the tool in your trial and set up calls with Amod and the team to clear out all your questions.
They are always eager to guide the customers to pick the right tool.
Auryc has support for SSO too which is a plus for enterprise companies.
They are always eager to guide the customers to pick the right tool.
Auryc has support for SSO too which is a plus for enterprise companies.
User Journey Insight
What do you like best about the product?
Being able to view the users experience. Provides insight to how the user uses the site and indicates improvements and issues encountered. Improves customer experience so they do not have to recreate the scenario and send in screenshots.
What do you dislike about the product?
Not all the entry points are being captured yet but will be in the near future.
What problems is the product solving and how is that benefiting you?
Customer issues and adds the ability to provide IT with the user experience leading up to the reported issue.
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