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Heap Review
What do you like best about the product?
The interface and ease of use is great. Very easy to navigate and read.
What do you dislike about the product?
I've worked with better behavioral analytics platforms in terms of content and recording.
What problems is the product solving and how is that benefiting you?
I've used Heap as a tool to try and get a glimpse into the audiences for the different products that we market
Recommendations to others considering the product:
Make sure you do all the tutorials because it's really beneficial to master the platform before you use it
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Solved all our analytics problems
What do you like best about the product?
The dashboard is user-friendly and offers all of our insights in one place. We didn't have to wait days for data like we did with Google Analytics we started seeing data within an hour of installing it on our site.
What do you dislike about the product?
How hard it is to manage different sites our tracking code is installed on. I wish this would improve.
What problems is the product solving and how is that benefiting you?
We are solving our data analytics problems and learning how customers use our site better and quicker with the data collected. We have been able to determine which products to launch and which ones to discontinue. It has also helped us design our site better around how users use our site and services.
Recommendations to others considering the product:
Sign up and take part in their badge program, it increases your users from 5,000 to 50,000
Nice additional to GA for event tracking
What do you like best about the product?
Retroactive tracking on all web events (interactions); it is a lot easier than GA to track events, it's probably the easiest platform i have ever use to answer simple questions like how many clicks does that button get?
it can get very granular depending how you name your css and UTMs.
It was nice to connect with other tools which is a pain with GA.
it can get very granular depending how you name your css and UTMs.
It was nice to connect with other tools which is a pain with GA.
What do you dislike about the product?
No native source/medium functionality and bounced rate/ time-on-page from GA. Google does makes those metrics very easily to understand and embed to our marketing brains.
What problems is the product solving and how is that benefiting you?
Tracking events and give more insights to web design and conversion funnel on B2B business
Recommendations to others considering the product:
I'd say I only use half of the product on web, mobile tracking is probably the other biggest pain point Heap solves
Great tool for understanding user behaviour
What do you like best about the product?
Heap helps me track every step of the customer's journey. I love the events visualizer feature and I also frequently look at our funnels.
What do you dislike about the product?
It's not the easiest to setup and use but at the end of the day, all analytics tools tend to have a learning curve.
What problems is the product solving and how is that benefiting you?
Helps us visualize our users' journey and behavior.
Recommendations to others considering the product:
I definitely recommend it. You can try it for free to see if it's a good fit for your company.
It's how we make decisions
What do you like best about the product?
How granular and specific you can be with your tracking. We can tell exactly how our customers are using the platform based on what they do, not just what they say.
What do you dislike about the product?
Approachability - for more technical users, such as our product team, it's relatively simple to dig into and start culling insights from immediately. For other, less savvy business users (marketing, customer success) there may be a learning curve.
What problems is the product solving and how is that benefiting you?
Heap is critical for us to both understand the usage of new platform features, as well as to strategize on aspects of the platform we need to improve. With every product decision we make we now back it with data, it allows us to validate or reject our hypotheses with concrete feedback.
It is easy
What do you like best about the product?
I like how it is organized and easy to read. I can see the information I am searching for easily and how I like to review the information.
What do you dislike about the product?
I would like a tad more flexibility in moving the list in the order.
What problems is the product solving and how is that benefiting you?
It is like the apple for reading traffic on your site, It gives me information to make the adjustment and real-time results.
Analitics at new level
What do you like best about the product?
all data are stored from beging and i can use them later
What do you dislike about the product?
Sometimes it is slow but they have such a lot of data that its normal.
What problems is the product solving and how is that benefiting you?
I can analyze customers flow on my site.
Recommendations to others considering the product:
This is realy something more then google analitics
Great for everyday business analysis
What do you like best about the product?
It’s easy to navigate and user friendly. Definelty recommend. Heap Analytics is specifically built for medium to enterprise businesses. Heap automatically captures every user action taken on your site. No IT integration is required it works out of the box. Similar tools, including Mixpanel and Google Analytics, require integration and continued maintenance to track user interactions. The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.
What do you dislike about the product?
It takes some time to install and program may lag at times.It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.
What problems is the product solving and how is that benefiting you?
No tracking code required allowed me to have a free trial and build analytical infrastructure. Great for an online business. Overall: It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
Recommendations to others considering the product:
Great product, however, try it out and see how it is for yourself! Overall: Improved how I read user behaviour across the site and gave me a better understanding of the user flow.
Analytics On Demand
What do you like best about the product?
Awesome customer service-- we regularly posed questions and had responses within the day.
What do you dislike about the product?
It was somewhat challenging to build reports that could align 1:1 with data from our old analytics tool.
What problems is the product solving and how is that benefiting you?
We were able to build reports that offered far more insight with less effort.
The analytics platform that helps you dive deep into your data
What do you like best about the product?
Being able to use the event visualizer, set up funnels, and work with a fantastic team makes Heap Analytics the full package. Going from a more basic analytics tool to Heap changed the way I analyze data and make decisions.
What do you dislike about the product?
I wish they had a HubSpot integration, but I know that is coming soon.
What problems is the product solving and how is that benefiting you?
We're able to now make data-backed decisions on ways to improve our website.
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