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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Gabriel B.

easy RETL for a non-technical ops guy

  • March 27, 2023
  • Review provided by G2

What do you like best about the product?
It's UI/UX and ease of use. I am very much NOT a technical, data engineer type person, but I was able to set up Hightouch to create connections between our DB and our CRM in less than an hour.
What do you dislike about the product?
Not much to dislike, honestly. I could say that it doesn't have enough documentation, or is tough for a complete novice to use, but that's like leaving a negative review for a Calculus 2 class because it didn't spend enough time going over addition and subtraction.
What problems is the product solving and how is that benefiting you?
We needed a tool to push our Postgres data into Hubspot. We also took some data from that DB to a product-led sales platform to help inform our Hubspot activity - saves a ton of time going back and forth.


    Information Technology and Services

Pushing to salesforce made easy

  • March 25, 2023
  • Review verified by G2

What do you like best about the product?
Syncng to salesforce from a variety of sources without having to build the system is very efficient. This means you can standup a system to have active viable data with error handling, while you can either build out your own system, or focus on providing value.
What do you dislike about the product?
It costs more money than building things yourself, however in the short run less money than paying someone to build you a system.

It would be nice for built-in bidirectional sync to SFDC, that would really be a gamechanger for a lot of people and directly compete with the wildly overpriced "Heroku Connect"
What problems is the product solving and how is that benefiting you?
Easy to pull data out of Salesforce with AWS products, but pushing it back in isn't as easy or efficient, not to mention HighTouch handles the database diffing so you only push data that has changed recently.


    Information Technology and Services

Great tool to create automatic syncing

  • March 24, 2023
  • Review provided by G2

What do you like best about the product?
The user-friendly interface, and the way you can connect with different tools
What do you dislike about the product?
So far is being really helpful to my work, I can't find something I don't like so far
What problems is the product solving and how is that benefiting you?
Sending automatic messages to our slack channel when something is happening in our business.


    Stephen R.

Great tool for keeping your systems up to date

  • March 24, 2023
  • Review verified by G2

What do you like best about the product?
I love that we can take data from our App and sync it into Salesforce at different intervals. This allows us to have up to date data in our CRM as well as our marketing automation tool.
What do you dislike about the product?
There's not much for me to dislike so far. I am relatively new to the tool but so far so good.
What problems is the product solving and how is that benefiting you?
Allowing us to push data into multiple systems at the same time so we can keep everything up to date with the most accurate information


    Daniel C.

Fantastic Customer Support

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
- Intuitive UI + easy of use
- Straightforward integration/sync set up
- Fantastic customer support team
What do you dislike about the product?
- We had issues creating remarketing audiences for Google Ads due to low match rates (an issue more unique to our company as we required business emails, whereas Google Ads operated off of GCLID/gmail mapping)
What problems is the product solving and how is that benefiting you?
We are utilizing Hightouch as the single source of truth (consolidation play) for all our CRM based audiences (exclusions + lookalikes/retargeting).


    Tate T.

Very powerful tool, especially for beginner data analysts and marketing

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
Pretty easy to figure out how to connect systems and get data from various sources. For someone like me who isn't that great yet at SQL and data codes, it pretty intuitive.
What do you dislike about the product?
Would have liked a few more connectors, especially more for ecom platforms. Currently only Shopify and Bigcommerce really. Would like to see more like WordPress and some of the other larger platforms
What problems is the product solving and how is that benefiting you?
Bringing in various data sources for a more omni-channel reporting strategy


    Alex J.

Great Etl tool for all

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
Its ease of use when it comes to different data sources and destinations. I think hightouch is very intuitive and works ok its own. A lot of tools out there dont offer this level of service.
What do you dislike about the product?
Some of the functionality when it comes to making the initial API config could be better explained. In essence not functionality but the descriptions could be improved
What problems is the product solving and how is that benefiting you?
Hightouch is helping us connect our client ESP platforms into snowflake so that we can use other software to visualize the data essier. It temives the need to develop in house connectors


    Jules J.

Good experience

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
The global experience is nice, the web interface, drag and drop and "json" edition, github integration, the ability to tag different assets...
The integration with dbt is really deep (access to models and also jobs)
What do you dislike about the product?
Investigation on warnings and errors can be improved. Also it's not always clear what is the strategy implemented to change the data (what if data is already good in the destination?).
It's an expensive tool, so it's worth it if you have multiple sync per destionations.
What problems is the product solving and how is that benefiting you?
Synchronising our Datawarehouse with Operational tools (owned and used by multiple Business units).
It help us to keep a clean process that can be edit easily at any time


    Camilo S.

Best Sync for action

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
UI and easy to use for everyone. Definitely easy for none tech backgrounds
What do you dislike about the product?
Elevate pricing for LATAM. Might have an accessible price for LATAM startups
What problems is the product solving and how is that benefiting you?
Connecting our data warehouse with CRMs


    Joseph M.

Data Command Center at its finest

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
Very easy to get up and running using HubSpot as a source or destination with multiple other business tools like Snowflake, Salesforce, Airtable and so many others.
What do you dislike about the product?
Hightouch can feel daunting at first - so many potential business apps to connect. It's a bit unclear about where to start but once you get a first connection and see time to value is there it's easy to continue investing the time to get it right.
What problems is the product solving and how is that benefiting you?
Connects all source and destination systems with ease - making it fairly easy to bake up an integration in a matter of hours rather than weeks or months. Life saver!