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External reviews

358 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Elly M.

Solved many bottlenecks without any engineering support!

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
We primarily use Hightouch to push new fields from our database into Iterable, which we previously needed engineering resources to do. The best part is that a business user can now easily write a SQL query to accomplish the same task. The UI is extremely intuitive to use and we haven't run into any issues yet.
What do you dislike about the product?
The only downside we've encountered is the lack of functionality to revert a sync early on. There have been cases where we need to add a field to an existing model after syncing once. It would be nice to be able to remove the previous sync from our Iterable event stream instead of having both the original and updated fields remain on the user account.
What problems is the product solving and how is that benefiting you?
Creating more personalized marketing campaigns for our users and identifying cohorts based on specialized fields from our database that we previously were not able to access in Iterable


    Wade W.

The tool works, and they have one of the best support experiences I have ever seen.

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The tool itself works very well. We use it to sync data to Salesforce and Hubspot from our data warehouse, and it does that job with ease.

One of the things I have been most impressed with is the customer support experience. I don't need to use the support a lot, but it is very smooth when I do. Their support reps are available in my company slack as a connected channel. Tickets can be created directly from slack and all updates are received through that medium. I love it!

They also support a few free connectors which we didn't notice until after we signed the contract, and they were a big help or us.
What do you dislike about the product?
Organization within the app gets a little tricky as lots of pipelines get built. I don't have great ways to name things like syncs to make them easier to organize, but tags and folders help make that manageable.
What problems is the product solving and how is that benefiting you?
We built a lot of business logic in our data warehouse, and needed ways to share the output of that business logic with the company, specifically in Sales and Marketing. This allows us to use reverse ETL patterns to sync data to Salesforce and Hubspot


    Frank S.

Easy experience, and excellent for reverse ETL!

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The ability to be able to use end-destination data (computed traits, aggregates, etc) as a source to model and then send back to a source, enabling reverse ETL really easily.
What do you dislike about the product?
The setup process to model data was a bit longer than I expected it to be, and I needed some assistance from the customer success team. However, their team definitely made up for the deficiencies of setup.
What problems is the product solving and how is that benefiting you?
Reverse ETL. We had some computed traits and aggregate data that was needing to be routed back through our CDP, which Hightouch enabled perfectly. Unfortunately, our CDP then also developed native reverse ETL and we abandoned Hightouch for it.


    Natalie W.

Quickly & Easily Sends Data Across Systems

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
We have data across various databases that can be difficult to combine while in code, but can be easily done through our data warehouse. Hightouch allows me to use the flexibility of the data warehouse to send that data to any of our third party systems!
What do you dislike about the product?
The only thing it's missing (or that I just haven't found yet, I'm a pretty new user) would be the ability to give it a webhook so that it could send data back into our application, and not just to third parties.
What problems is the product solving and how is that benefiting you?
It allows us to combine data in interesting ways from across multiple databases. This gives us a lot more flexibility in the data that we can use to create new features for our users.


    Shubham K.

Hightouch is the best reverse etl tool

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
It offers various destinations with high business importance
What do you dislike about the product?
Pricing seems to be on the expensive side
What problems is the product solving and how is that benefiting you?
HT has catalyzed our process of sending data to various internal tools without coding. Also the sync monitoring feature allows to combat any problems in production


    Hogan B.

Hightouch has a very straightforward interface — didn't run into much issue setting up my first sync

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
The UI in Hightouch from my first impression is very easy to navigate -- I didn't need to search around much documentation to learn how to set up our account. It's great to have an intuitive set up process.
What do you dislike about the product?
I think the error messages could be more descriptive. The one issue I had with setting up my sync was an issue on my end -- I hadn't set the proper permissions in our redshift account for the table we wanted to sync. However, the error message I was receiving in Hightouch didn't indicate that it was a permissions error we needed to fix -- the error message was more along the longs of "something went wrong".
What problems is the product solving and how is that benefiting you?
Hightouch solves our need to sync internal data to external marketing partners. The only way we were able to do this previously was through tag managers, which is much less comprehensive than sending a full data set


    João Vitor P.

Very accessible way to centralize sources of truth using our data stack

  • March 23, 2023
  • Review verified by G2

What do you like best about the product?
Hightouch is very easy to use, has many supported outputs and the value is immense in centralizing sources of truth (everything comes from Snowflake)
What do you dislike about the product?
No downsides I can think of! Everything works as expected
What problems is the product solving and how is that benefiting you?
Hightouch is helping our CS and Sales team get more insights on an account directly in Salesforce with transformed data coming from Snowflake


    Jens B.

Sehr gut um Daten aus BigQuery in andere Tools zu senden

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
We use Hightouch to send data from BigQuery into Pipedrive our CRM. We do various analyses in BigQuery that are important for our customer contact and which we reload via reverse ETL in Pipedrive. What we also like is that a connector is for free which allowed us to test the tool very well.
What do you dislike about the product?
What I unfortunately do not like is that if you want to use the tool much more, it becomes very very expensive and probably the added value is not calculated. What we find very unfortunate.
What problems is the product solving and how is that benefiting you?
As I just mentioned, we use Hightouch as a reverse ETL tool, we sync data from BigQuery into Pipedrive to facilitate our sales managers' work and provide certain information.


    Aya E.

Very easy to use and helpful

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
- Makes it easy to push data to google sheets, salesforce
- can schedule a sync with airflow very easily
- salesforce mapping is quite powerful (you can find an account where one field equals a certain value)
What do you dislike about the product?
Can't test a sync on a specific row: sometimes we need to test a sync with different scenarios but when you clic on test, you can only randomly choose one row
What problems is the product solving and how is that benefiting you?
- Update automatically spreadsheets with data computed in our repository
- Push clean data to Salesforce easily


    Alejandro G.

Really good to use without a lot knowledge

  • March 23, 2023
  • Review provided by G2

What do you like best about the product?
It is really intuitive and connect source and target is very fast
What do you dislike about the product?
The pricing in my opinion don't scale for small companies
What problems is the product solving and how is that benefiting you?
Return to the CRM the churn prediction for each customer